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Browsing MBA (BUKC) by Author "Abbas, Imtiaz Reg # 20847"
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Abbas, Imtiaz Reg # 20847
(Bahria University Karachi Campus, 2014)
Purpose: The fundamental aim of this study was to evaluate the impact of Genuine
product quality remains fundamental to consumer’s life as the relations opening point
to the brand loyalty.
Methodology/ Sample: This ...