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Browsing MBA (BUKC) by Title
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Shaukat, Naeem Reg # 28792
(Bahria University Karachi Campus, 2047)
Purpose of Research:
The purpose of this research was to find out the Impact of Lead Time, On-Time Delivery &
Perceived Security Risk on Customer Retention in E-Commerce Industry of Pakistan. It is
believed that there ...
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Bashir, Mahwish Reg # 23905
(Bahria University Karachi Campus, 2017)
Purpose:
The core purpose behind the study was to find the impact of 360 degree appraisal on employee’s
career progression. Performance appraisal is considered an essential tool to motivate and
develop employees. ...
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ZEHRA, FAIZA
(2019)
Purpose:
The purpose of this study is to foresee the psychological impacts of the abusive supervision
ofthe managers on the attitude and health of an employee.
Methodology & Design
Quantitative methods of analysis were ...
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Hassan, Muhammad Zawwar Reg # 31018
(Bahria University Karachi Campus, 2019)
Purpose: The ultimate purpose of this research is to coming up with the evidence regarding i
some ofthe key concepts that had influenced greater in the technological adoption for supply
chain management.
Methodology & ...
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MUHAMMAD USMAN, Reg # 19583
(Bahria University Karachi Campus, 2015)
Purpose-The aim of this study is to find the impact of advertising on consumer buying behavior towards branded menswear, with a special focus on Junaid Jamshed and Amir Adnan. This study also aims to determine different ...
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MUHAMMAD USMAN, Reg# 19583
(Bahria University Karachi Campus, 2015)
Purpose-The aim of this study is to find the impact of advertising on consumer buying behavior towards branded menswear, with a special focus on Junaid Jamshed and Amir Adnan. This study also aims to determine different ...
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Ahmed, Salman Reg # 43563
(Bahria University Karachi Campus, 2022)
Purpose
The study examined the effect of emotional appeal, rational appeal and fear appeal on
consumers’ psychological well-being with the mediating role of advertising attitude.
Methodology
The study has quantitativ ...
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Aslam, Huma Reg # 68302
(Bahria University Karachi Campus, 2021)
Purpose
To examine the impact of different modes ofmedia advertisements on consumer buying behavior
and to find out the most effective advertisement method for branding in clothing sector.
Methodology & Design
This ...
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Shamim, Mariam Reg # 20191
(Bahria University Karachi Campus, 2015)
The market ofskin whitening products is rising each year in Asia and the Middle-East, while
some societies in the world do not even know the existence ofthe phenomenon ofskin
whitening. The studies about Pakistani people’s ...
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MANAHIL MUNIR, Reg # 25393
(Bahria University Karachi Campus, 2016)
The present research paper is focusing on the impact of advertising on consumer's buying behaviors. Brand image, persuasiveness and celebrity endorsement in the advertising are the key factors, which raise the consumers' ...
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Awan, Atif Nazeer Reg # 14287
(Bahria University Karachi Campus, 2017)
PURPOSE: Nonprofit sector is an essential and quickly developing publicizing area. In spite of
the development, the effect of celebrities and involvement in a charitable setting is not
completely investigated. Thus, ...
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Mahadev Lohana, Reg # 20184
(Bahria University Karachi Campus, 2015)
This research paper is concentrate on the impact of advertising on the consumer’s buying behaviors through persuasions, celebrity and price change. Celebrity is the one of the major focus in this paper. These factor change ...
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Lohana, Mahadev Reg # 20184
(Bahria University Karachi Campus, 2015)
This research paper is concentrate on the impact ofadvertising on the consumer’s buying
behaviors through persuasions, celebrity and price change. Celebrity is the one of the
majorfocus in this paper. These factor change ...
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Sami, Muhammad Reg # 43935
(Bahria University Karachi Campus, 2019)
Purpose
This reserch purpose is to examne the elements that motivates using the Snapchat, for which
technology acceptance and relational maintenance model is used.
Methodology & Design
The main objective of this research ...
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Azmi, Asfia Reg # 43576
(Bahria University Karachi Campus, 2022)
Purpose: The study was conducted to explore the factors belief about AI and AI anxiety
the change readiness for AI adoption in the presence of career competency as a moderating
variable.
on
Methodology & Design: The ...
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IDREES, ADEEL
(2019)
Purpose:
The main aim of this thesis is to analyze and examine the impact that anti-corruption and anti bribery practices has on the supply chain.
Methodology & Design:
This thesis runs Regression Analysis and uses ...
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IDREES, ADEEL
(2019)
Purpose:
The main aim of this thesis is to analyze and examine the impact that anti-corruption and anti
bribery practices has on the supply chain Methodology & Design:
Likert scale. Therefore review of literature,
was ...
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Asif, Fatima Reg # 48715
(Bahria University Karachi Campus, 2022)
Purpose:
This study aims to explore employee perceptions of organizations engaged in banking ofthe
lole of tiust on the usage ol artificial intelligence (Al) that will impact the employee
engagement in situations that ...
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RAFAT, SANA
(2019)
Purpose: The objective of the research is to assess whether a good quality audit has any
negative or positive impact on earning management and performance of the firm. The firm
quality as an independent variable has been ...
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Waseem, Muhammad Reg # 22990
(Bahria University Karachi Campus, 2014)
Purpose: This research paper is based on examination of the impact of audit quality on firm
performance. The firm performance is measured by ROE & ROA. The sample consists of 340
companies registered in Karachi Stock ...