MBA (Marketing) IC-FYP: Recent submissions

  • Eco Bricks- For Sustainable Development 
    Umair Ali Shah, 01-322201-017; Haris Atiq, 01-322201-003 (Business Studies BUIC, 2021)
    Plastic waste is polluting the environment and is affecting the health of people badly. It has been eating the economy as white elephant, especially because of too much waste. Keeping in view the scenario waste plastic is ...
  • Superior Lights – Parking System 
    Abdullah Muazzam, 01-321202-023; Yahyah Quddus Abbasi, 01-321202-037; Muhammad Umar Mehdi, 01-321202-033 (Business Studies BUIC, 2021)
    In this project we have launched a system which allows parking ease, this system uses different color light to display availability of parking space. This is a service focused toward enabling ease in parking spaces as it ...
  • Effects of Social Media Marketing On Consumer Buying Behavior in Fashion Retail Industry of Pakistan 
    Zeeshan Safdar, 01-221202-041; Shaheer Ahmad Siddiqui, 01-221202-023 (Business Studies BUIC, 2021)
    The primary aim of the study was to identify and explore the influence that social media sites mar- keting has on purchasing/buying intention of women in Pakistan. The study is based on the retail industry of Pakistan, so ...
  • Market Strategy Development for RAMC Events. 
    Umar Ishfaq, 01-321201-029; Abbas Haider, 01-321201-036 (Business Studies BUIC, 2021)
    RAMC Events is an event management company based in Islamabad F-11. We undertook . this project to devise a marketing strategy and present a marketing plan for RAMC. In this study, we were able to identify the key issues ...
  • Revitalization of County Shoes. 
    Sumaid Amjad, 01-221201-032; Faseeh Ahmed, 01-221201-038 (Business Studies BUIC, 2021)
    Business operations of County shoes were stared back in 1989 and first outlet was started in G-9 Islamabad. The company is in business operations of shoes sales in last 30 years. Initially, single owner was handling all ...
  • Feasibility Study for Entrepreneurial Venture (Express Maids). 
    Muhammad Hanzla Mateen, 01-222192-012; Bushra Javed Mohmand, 01-222192-002; Bilal Hameed, 01-222192-001 (Business Studies BUIC, 2021)
    This project was proposed to identify and promptly solve the problems faced by people who have difficulty finding and managing cleaning activities. As more and more conventional businesses are entering the digital sphere, ...
  • Impact of Brand Image on Customer Satisfaction In Tiktok Application 
    Hussnain Shahid, 01 -222192-005 (Business Studies BUIC, 2021)
    image on customer satisfaction among people using TikTok application and residing in city of Islamabad. For this purpose, 3 three factors of brand image are identified that are favorability, strength and celebrity endorsement. ...
  • Reducing the Workload and Stress of Teachers by Introducing e-learning 
    Junaid Ahmad, 01-220171-097; Muhammad Usman, 01-220171-114 (Business Studies BUIC, 2020)
    The Purpose of this project is to evaluate the stress and its negative consequences and built an alternative school setting. Teacher stress leads to negative state which includes unpleasant emotions. Such as sadness. This ...
  • Impact of Country of Origin on the Effective Market Entry of a New Product 
    Muhammad Haris Khan, 01-322191-012; Muhammad Muzammal, 01-322191-014; Uzma Azad, 01-322191-022 (Business Studies BUIC, 2020)
    Many companies communicate their company’s country-of-origin (COO) or the COO of its products to customers because they hope to benefit from the patriotism of domestic customers or from positive stereotypes those foreign ...
  • Rebranding and Brand Building through Social Media for Muniba’s Kitchen 
    Mahnoor Khalid, 01‐121192‐005; Irum Hassan, 01‐321192‐012 (Business Studies BUIC, 2020)
    This project is intended to provide consultancy services to the client company, Muniba’s Kitchen that before the commencement of the project was an entirely unbranded, offline business without any social media presence and ...
  • Dogsvilla: House for Pets 
    Saqib Maqbool, 01-121191-013; Syed Moiz Ali Shah, 01-121191-015; Maidah Iqbal, 01-121191-008 (Business Studies BUIC, 2020)
    Our main purpose for this business is to fill the gap for the pet owners and provide them pet related needs under one roof. Our business will contributes to a sustainable future for our pet owners, customers and community ...
  • Building and Branding: Malik Organic Farms 
    Irtiza Haider Baloch, 01-221192-011; Mustafa Sajid, 01-222182-020 (Business Studies BUIC, 2020)
    The aim of this project is to solve the problems of planning a business of free-range poultry farming with name Malik’s organic farm. Our final project is based on problems faced by citizens regarding to free-range and ...
  • Car Rescue 24/7 – Road Assistance Program 
    Fahad Ahmad Siddiqui, 01-322191-004; Mahnoor Waheed, 01-322191-009 (Business Studies BUIC, 2020)
    Car Rescue 24/7” is an application for On-Road Vehicle Breakdown Assistance that can search a mechanic basis of the user’s location. On-road vehicle breakdown assistance is designed for the user to get quick service at the ...
  • Create and Establish Digital Marketing Campaign for Milano Square Real Estate 
    Abdul Rahman, 01-221192-001; Ahmed Ehsan, 01-221192-003; Bilal Hanif, 01-221192-007 (Business Studies BUIC, 2020)
    Our Final year project is based on the creating a digital marketing campaign for the Milano Square Residence, A project of EELUM Builders & Developers. For this purpose we met Mr. Anees ur Rahman, Business Development ...
  • Building Customer Retention Strategy and Growth Strategy for LearnOBots 
    Asadullah Ali Shami, 01-321192-004; Talha Ali, 01-321192-031; Muhammad Abbas, 01-221192-014 (Business Studies BUIC, 2020)
    Our final project is based on LearnOBots. LearnOBots is a well-known education technology company operating in Islamabad. The purpose of this project is to study actual business scenario and develop solutions by using ...
  • Does Face Booking make Us Sad? Hunting Relationship between Face book Use and Depression among Pakistani Adolescents 
    Asim Ibrahim, 01-221182-006; Owais Azhar, 01-321182-015 (Business Studies BUIC, 2019)
    Experiencing of negative emotions in a world full of obstacles and challenges is such a matter which cannot be taken away from realm of existence. Despite of the efforts made by us to keep ourselves happy, negative emotions ...
  • Developing and Implementing the digital Marketing Tactics for Mian Edible Oil Industries 
    Muhammad Talha Bin Akhtar, 01-121182-029; Muhammad Danish Gondal, 01-121182-026; Waseem Abbas, 01-121182-041 (Business Studies BUIC, 2019)
    Development of website is a critical part for any business when they are thinking to expand. Almost every big company has its own website and social page to engage the customer. Mian Oil Mill is a industry which doesn’t ...
  • A Business Plan to Offer a Distinct Habit Forming Service to the Quotidian Life Of Students 
    Syed Zain Ali, 01-221182-033; Mehr Nadeem, 01-121182-022 (Business Studies BUIC, 2019)
    This business plan is about developing a habit-forming service by capturing and creating new demand in the market. Our aim is to provide personalized and customized locker facilities to students to ease their learning and ...
  • Study of Pakistan Real Estate Industry Analyzing Online Portal 
    Malik Irfan Shakir, 01-221182-017; Amina Rana, 01-121182-001; Hashim Zeb, 01-121182-014 (Business Studies BUIC, 2019)
    The real estate industry has existed in Pakistan since the earliest of times and over the years has grown vastly. Even before Pakistan gained independence in August of 1947 the real estate industries were already present ...
  • BULA LO! 
    Muhammad Taha Aziz Siddiqui, 01-221182-023; Saqlain Haider Kazmi, 01-221182-031; Dilaw ar Hameed, 01-221182-008 (Business Studies BUIC, 2019)
    The technology in today' s world is getting advanced day by day and people are evolving with the same technology as welL There are some circumstances where people are so busy with their daily lives that they cannot find ...

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