MBA (Marketing) IC-FYP: Recent submissions

  • Failure of Toyota to Market Hybrid Cars in Pakistan: Problems and Prospects 
    Umair Hussain, 01-321211-023; Muhammad Mustafa, 01-321211-039; Imtisal Ahmed Siddiqui, 01-321211-035 (Business Studies BU E8-IC, 2022)
    To summarize our project it is important that the readers know our motive. Initially, the aim is to inform the audience about the Hybrid EV technology and how it has grasped the interest of people around the globe and what ...
  • Implementation of Task Tree at Metasonic BPO 
    Aqib Hussain, 01-220191-004; Muhammad Ali, 01-220182-015 (Business Studies BU E8-IC, 2022)
    With a small investment, technology can transport your company from one end of the globe to the other. The internet has several benefits that your company can leverage on, so use the vast amount of information as a tool ...
  • The Effects of Branding In Real Estate Sector on Consumer Purchase Decision 
    Abdul Wahab Shah, 01-220191-036; Shavaiz Zia Butt, 01-220191-030 (Business Studies BU E8-IC, 2022)
    In the private improvement area, Pakistani land has been a mishmash of development and decline. The effect of populace extension and relocation from provincial to metropolitan locales on the housing market in urban communities ...
  • The Establishment of New Food Venture and Tackling Obstacles in the Competitive Food Market. A Case Study of Café 89. 
    Shahrukh Muhammad Khan, 01-322201-014 (Business Studies BU E8-IC, 2022)
    The food industry of Pakistan has been contributing immensely towards the GDP of the country. In the last few years, Rawalpindi and Islamabad has witnessed an astonishing surge in the number of local fast food and Local ...
  • Cine Mobile Cinema 
    Chaudhary Ahmad Bilal, 01-220191-008; Muhammad Hamza, 01-220191-019 (Business Studies BU E8-IC, 2022)
    As part of art, cinema is a technology that come into existence hardly 100 years. The cinema devices come into existence and were exploited in the 1890s, at the same time in the US, France, Germany, and Great Britain. Over ...
  • Outdoor Patient Management System for Axon Healthcare 
    Iffat Javed Mohmand, 01-221201-012; Maham Jawad, 01-221201-015; Moomna Saghir Abbasi, 01-221201-019 (Computer Science BU E8-IC, 2021)
    Axon Healthcare is a medium sized specialist clinic providing the services of specialist clinics, ultrasound, digital X-rays, laboratory and pharmacy. It was established in April 2017 by Dr. kashif Qayyum Awan who is the ...
  • Market Development and Digitalization Strategy amidst Covid-19 for the event management industry– A case on Twin city Catering and Event Management 
    Saleha Bushra, 01-321202-034; Muhammad Bilal Durrani, 01-321202-040 (Business Studies BUIC, 2021)
    This project aims to create a marketing plan focused on the modern digitalization tools and techniques with reference to social media. In this era, the race of competition is very fast to survive due to weak social media ...
  • “E-Farrahmi” An Online Solution to Traditional Problems. 
    Malik Talha Usman, 01-221202-009; Farjad Khan Niazi, 01-321202-032 (Business Studies BUIC, 2021)
    In this project we had launching an online service app and website for the people living in City Multan and its surroundings. This Service is initially for the specific areas of Multan and is having very selective range ...
  • Eco Bricks- For Sustainable Development 
    Umair Ali Shah, 01-322201-017; Haris Atiq, 01-322201-003 (Business Studies BUIC, 2021)
    Plastic waste is polluting the environment and is affecting the health of people badly. It has been eating the economy as white elephant, especially because of too much waste. Keeping in view the scenario waste plastic is ...
  • Superior Lights – Parking System 
    Abdullah Muazzam, 01-321202-023; Yahyah Quddus Abbasi, 01-321202-037; Muhammad Umar Mehdi, 01-321202-033 (Business Studies BUIC, 2021)
    In this project we have launched a system which allows parking ease, this system uses different color light to display availability of parking space. This is a service focused toward enabling ease in parking spaces as it ...
  • Effects of Social Media Marketing On Consumer Buying Behavior in Fashion Retail Industry of Pakistan 
    Zeeshan Safdar, 01-221202-041; Shaheer Ahmad Siddiqui, 01-221202-023 (Business Studies BUIC, 2021)
    The primary aim of the study was to identify and explore the influence that social media sites mar- keting has on purchasing/buying intention of women in Pakistan. The study is based on the retail industry of Pakistan, so ...
  • Market Strategy Development for RAMC Events. 
    Umar Ishfaq, 01-321201-029; Abbas Haider, 01-321201-036 (Business Studies BUIC, 2021)
    RAMC Events is an event management company based in Islamabad F-11. We undertook . this project to devise a marketing strategy and present a marketing plan for RAMC. In this study, we were able to identify the key issues ...
  • Revitalization of County Shoes. 
    Sumaid Amjad, 01-221201-032; Faseeh Ahmed, 01-221201-038 (Business Studies BUIC, 2021)
    Business operations of County shoes were stared back in 1989 and first outlet was started in G-9 Islamabad. The company is in business operations of shoes sales in last 30 years. Initially, single owner was handling all ...
  • Feasibility Study for Entrepreneurial Venture (Express Maids). 
    Muhammad Hanzla Mateen, 01-222192-012; Bushra Javed Mohmand, 01-222192-002; Bilal Hameed, 01-222192-001 (Business Studies BUIC, 2021)
    This project was proposed to identify and promptly solve the problems faced by people who have difficulty finding and managing cleaning activities. As more and more conventional businesses are entering the digital sphere, ...
  • Impact of Brand Image on Customer Satisfaction In Tiktok Application 
    Hussnain Shahid, 01 -222192-005 (Business Studies BUIC, 2021)
    image on customer satisfaction among people using TikTok application and residing in city of Islamabad. For this purpose, 3 three factors of brand image are identified that are favorability, strength and celebrity endorsement. ...
  • Reducing the Workload and Stress of Teachers by Introducing e-learning 
    Junaid Ahmad, 01-220171-097; Muhammad Usman, 01-220171-114 (Business Studies BUIC, 2020)
    The Purpose of this project is to evaluate the stress and its negative consequences and built an alternative school setting. Teacher stress leads to negative state which includes unpleasant emotions. Such as sadness. This ...
  • Impact of Country of Origin on the Effective Market Entry of a New Product 
    Muhammad Haris Khan, 01-322191-012; Muhammad Muzammal, 01-322191-014; Uzma Azad, 01-322191-022 (Business Studies BUIC, 2020)
    Many companies communicate their company’s country-of-origin (COO) or the COO of its products to customers because they hope to benefit from the patriotism of domestic customers or from positive stereotypes those foreign ...
  • Rebranding and Brand Building through Social Media for Muniba’s Kitchen 
    Mahnoor Khalid, 01‐121192‐005; Irum Hassan, 01‐321192‐012 (Business Studies BUIC, 2020)
    This project is intended to provide consultancy services to the client company, Muniba’s Kitchen that before the commencement of the project was an entirely unbranded, offline business without any social media presence and ...
  • Dogsvilla: House for Pets 
    Saqib Maqbool, 01-121191-013; Syed Moiz Ali Shah, 01-121191-015; Maidah Iqbal, 01-121191-008 (Business Studies BUIC, 2020)
    Our main purpose for this business is to fill the gap for the pet owners and provide them pet related needs under one roof. Our business will contributes to a sustainable future for our pet owners, customers and community ...
  • Building and Branding: Malik Organic Farms 
    Irtiza Haider Baloch, 01-221192-011; Mustafa Sajid, 01-222182-020 (Business Studies BUIC, 2020)
    The aim of this project is to solve the problems of planning a business of free-range poultry farming with name Malik’s organic farm. Our final project is based on problems faced by citizens regarding to free-range and ...

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