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MBA (Marketing) IC-FYP: Recent submissions

  • Revamping the Supplementary Services of the Hospitality Industry in Islamabad : A Case Based on Roomy’s Hotel 
    Shaiza Rasool, 01-222212-025; Wardah Muzammil, 01-222212-027 (Business Studies, 2023)
    This project aims to revamp the supplementary services of Roomy’s hotel Islamabad. Due to globalization, innovations, and changing customer tastes and market trends, it is essential to revamp the supplementary services ...
  • The Can-Venience Store: Revolutionizing On-The-Go Eating 
    Ali Haider, 01-222212-001; Zeenat Ali, 01-222212-028 (Business Studies, 2023)
    The project "The Can-Venience Store: Revolutionizing On-The-Go Eating" proposes an innovative concept that combines vending machines and an online platform to offer simple access to a broad selection of high-quality canned ...
  • Mushroom Cultivation – A Way Forward Towards Sustainable Economic Growth 
    Shayaan Asad, 01-321212-048; Surayya Ahmed, 01-321212-050 (Business Studies BU E8-IC, 2022)
    Due to the inexpensive and readily accessible raw materials required for the mushroom and fungi industry, as well as the quicker means of communication and marketing, mushroom production has a lot of potential in Pakistan ...
  • Examining Rebranding and Rejuvenating Strategies: A Project on Shaheen Petroleum 
    Faran Shahid, 01-222211-007; Wasi Imran, 01-222211-011 (Business Studies BU E8-IC, 2022)
    Shaheen petroleum began offering its services in 2004 by constructing its first gas station at the Balkasar intersection on Route M-2. In 2010, Shaheen petroleum completed the construction of its second fuel station, which ...
  • Rebranding of Mithaas Sweets & Bakers 
    Aisha Arshad, 01-222211-001; Alina Sabqat, 01-222211-002; Muhammd Usman Saeed, 01-222211-008 (Business Studies BU E8-IC, 2022)
    People are developing with the technology that is advancing today, and both are happening at an accelerated rate. It is a dire need for businesses to develop digital presence and gather user’s data to perform different ...
  • Devise Marketing Strategies to Uplift the Tourist Locations in Flood Affected Areas; A Case Study of Firm Destination Unlimited – Pakistan Floods 2022 (KPK) 
    Ijlal Haider Baloch, 01-322202-003; Muhammad Anas Ashir, 01-322202-004; Kahuda Suleman, 01-322202-023 (Business Studies BU E8-IC, 2022)
    The tourism industry of Pakistan has been growing in the past years and it has also attracted the eyes of some influential international tourists. These tourists made some videos and wrote blogs about the beauty of Pakistan ...
  • Guidance Pro 
    Muhammad Ahmed, 01-221212-018; Usman Ali Qureshi, 01-221212-033 (Business Studies BU E8-IC, 2022)
    GUIDANCE PRO is the online platform for the students where we will offer online services and products to the students in different categories includes guideline notes, assignment/projects, results, past papers, books and ...
  • Feeta Kainchi: Design your own Apparel 
    Minahil Haroon, 01-221212-017; Omer Sadiq, 01-321212-044 (Business Studies BU E8-IC, 2022)
    This report is constituted on detailed business plan of our project which includes all the information regarding our business. Therefore, for the purpose of understanding broader landscape of our business we included ...
  • Enabling Sustainable Car Wash Using Waste Water Management Technology 
    Hamza Saleem, 01-321212-019; Muhammad Talha Jamil, 01-321212-039; Muhammad Tayyab, 01-321212-040 (Business Studies BU E8-IC, 2022)
    Water Consumption is increasing gradually with increase in population everyday around the globe. Many countries are making strategies to save water and recycling used water for other purposes like, in agriculture land, ...
  • Failure of Toyota to Market Hybrid Cars in Pakistan: Problems and Prospects 
    Umair Hussain, 01-321211-023; Muhammad Mustafa, 01-321211-039; Imtisal Ahmed Siddiqui, 01-321211-035 (Business Studies BU E8-IC, 2022)
    To summarize our project it is important that the readers know our motive. Initially, the aim is to inform the audience about the Hybrid EV technology and how it has grasped the interest of people around the globe and what ...
  • Implementation of Task Tree at Metasonic BPO 
    Aqib Hussain, 01-220191-004; Muhammad Ali, 01-220182-015 (Business Studies BU E8-IC, 2022)
    With a small investment, technology can transport your company from one end of the globe to the other. The internet has several benefits that your company can leverage on, so use the vast amount of information as a tool ...
  • The Effects of Branding In Real Estate Sector on Consumer Purchase Decision 
    Abdul Wahab Shah, 01-220191-036; Shavaiz Zia Butt, 01-220191-030 (Business Studies BU E8-IC, 2022)
    In the private improvement area, Pakistani land has been a mishmash of development and decline. The effect of populace extension and relocation from provincial to metropolitan locales on the housing market in urban communities ...
  • The Establishment of New Food Venture and Tackling Obstacles in the Competitive Food Market. A Case Study of Café 89. 
    Shahrukh Muhammad Khan, 01-322201-014 (Business Studies BU E8-IC, 2022)
    The food industry of Pakistan has been contributing immensely towards the GDP of the country. In the last few years, Rawalpindi and Islamabad has witnessed an astonishing surge in the number of local fast food and Local ...
  • Cine Mobile Cinema 
    Chaudhary Ahmad Bilal, 01-220191-008; Muhammad Hamza, 01-220191-019 (Business Studies BU E8-IC, 2022)
    As part of art, cinema is a technology that come into existence hardly 100 years. The cinema devices come into existence and were exploited in the 1890s, at the same time in the US, France, Germany, and Great Britain. Over ...
  • Outdoor Patient Management System for Axon Healthcare 
    Iffat Javed Mohmand, 01-221201-012; Maham Jawad, 01-221201-015; Moomna Saghir Abbasi, 01-221201-019 (Computer Science BU E8-IC, 2021)
    Axon Healthcare is a medium sized specialist clinic providing the services of specialist clinics, ultrasound, digital X-rays, laboratory and pharmacy. It was established in April 2017 by Dr. kashif Qayyum Awan who is the ...
  • Market Development and Digitalization Strategy amidst Covid-19 for the event management industry– A case on Twin city Catering and Event Management 
    Saleha Bushra, 01-321202-034; Muhammad Bilal Durrani, 01-321202-040 (Business Studies BUIC, 2021)
    This project aims to create a marketing plan focused on the modern digitalization tools and techniques with reference to social media. In this era, the race of competition is very fast to survive due to weak social media ...
  • “E-Farrahmi” An Online Solution to Traditional Problems. 
    Malik Talha Usman, 01-221202-009; Farjad Khan Niazi, 01-321202-032 (Business Studies BUIC, 2021)
    In this project we had launching an online service app and website for the people living in City Multan and its surroundings. This Service is initially for the specific areas of Multan and is having very selective range ...
  • Eco Bricks- For Sustainable Development 
    Umair Ali Shah, 01-322201-017; Haris Atiq, 01-322201-003 (Business Studies BUIC, 2021)
    Plastic waste is polluting the environment and is affecting the health of people badly. It has been eating the economy as white elephant, especially because of too much waste. Keeping in view the scenario waste plastic is ...
  • Superior Lights – Parking System 
    Abdullah Muazzam, 01-321202-023; Yahyah Quddus Abbasi, 01-321202-037; Muhammad Umar Mehdi, 01-321202-033 (Business Studies BUIC, 2021)
    In this project we have launched a system which allows parking ease, this system uses different color light to display availability of parking space. This is a service focused toward enabling ease in parking spaces as it ...
  • Effects of Social Media Marketing On Consumer Buying Behavior in Fashion Retail Industry of Pakistan 
    Zeeshan Safdar, 01-221202-041; Shaheer Ahmad Siddiqui, 01-221202-023 (Business Studies BUIC, 2021)
    The primary aim of the study was to identify and explore the influence that social media sites mar- keting has on purchasing/buying intention of women in Pakistan. The study is based on the retail industry of Pakistan, so ...

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