MBA (Marketing) IC-FYP: Recent submissions

  • Pakistani Watch Collector (PakWC) 
    Abdullah Wazir, 01-321222-003; Maria Fayyaz, 01-321222-017; Muhammad Aamir Mushtaq, 01-321222-021 (Business Studies, 2023)
    Pakistani Watch Collector (PakWC) aims to revolutionize the watch industry in Pakistan. Recognizing the challenges in the local market, PakWC aims to address key issues by offering a diverse range of authentic branded ...
  • Empowering Success : Navigating the Impact of Regulatory Compliance Software on Service Process 
    Inshaal Arshad, 01-221222-017; Maha Hassan, 01-221222-013; Hamza Saddal, 01-321222-026 (Business Studies, 2023)
    This CMS aims to address critical gaps in the current Compliance Management Process through the development of an innovative Compliance Management System (CMS). Employing a hybrid methodology that combines qualitative and ...
  • Park Sense : Smart Parking 
    Muhammad Hamza, 01-321222-025; Abdullah Deen, 01-321222-051; Syed Usama Naqvi, 01-321222-045 (Business Studies, 2023)
    Islamabad, Pakistan, has a severe shortage of parking spaces due to the increasing number of vehicles due to rapid urbanization. This lack of parking leads to frustration, wasted time for drivers, traffic congestion and ...
  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Brick Sapphire - B2b Impact on Sales and Project Risk Control 
    Raza Jahangir, 01-322221-022; Nausheen Iqbal, 01-322221-021 (Business Studies, 2023)
    Brick Sapphire, an ambitious project by Brick Marketing & Developers, became a shining gem due to its promising combination of contemporary architecture and industry experience. Nevertheless, the project faced numerous ...
  • Formulating & Implementing Marketing Plan For My Fitness Coach Platform 
    Syed Zulqarnain Haider, 01-221222-028; Muhammad Mustafa, 01-221222-029; Nasr Masood, 01-221222-023 (Business Studies, 2023)
    This Project revolves around MyFitnessCoach, a platform dedicated to promoting fitness and well-being. It begins by establishing the project's mission, vision, and objectives, accompanied by anticipated benefits, potential ...
  • Taking Event Management from Concept to Execution on Digital level 
    Sana Shahid, 01-222212-021; Fatima Omer, 01-222212-006 (Business Studies, 2023)
    Traditionally, event planning and execution entailed multiple manual activities such as logistics coordination, stakeholder engagement, and marketing initiatives. With the development of digital platforms and technologies, ...
  • Impact of Digital Marketing Strategies on Brand Recognition: A Study on Palace Sweets and Bakers 
    Nayab Zahra, 01-221221-014; Muhammad Abdullah, 01-221221-007 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market but everyone has adopted new ...
  • Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints 
    Muhammad Talha Habib, 01-221221-008; Saad Hameed, 01-221221-015; Talha Irfan, 01-221221-020 (Business Studies, 2023)
    Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from ...
  • Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 
    Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)
    The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
  • Revamping Dwellings by Implementation of Customer-Driven Marketing Strategies 
    Aroosha Riaz, 01-221221-004; Muhammad Mahad, 01-321221-032; Umair Abdul Aziz, 01-221221-024 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new ...
  • Revamping the Supplementary Services of the Hospitality Industry in Islamabad : A Case Based on Roomy’s Hotel 
    Shaiza Rasool, 01-222212-025; Wardah Muzammil, 01-222212-027 (Business Studies, 2023)
    This project aims to revamp the supplementary services of Roomy’s hotel Islamabad. Due to globalization, innovations, and changing customer tastes and market trends, it is essential to revamp the supplementary services ...
  • The Can-Venience Store: Revolutionizing On-The-Go Eating 
    Ali Haider, 01-222212-001; Zeenat Ali, 01-222212-028 (Business Studies, 2023)
    The project "The Can-Venience Store: Revolutionizing On-The-Go Eating" proposes an innovative concept that combines vending machines and an online platform to offer simple access to a broad selection of high-quality canned ...
  • Mushroom Cultivation – A Way Forward Towards Sustainable Economic Growth 
    Shayaan Asad, 01-321212-048; Surayya Ahmed, 01-321212-050 (Business Studies BU E8-IC, 2022)
    Due to the inexpensive and readily accessible raw materials required for the mushroom and fungi industry, as well as the quicker means of communication and marketing, mushroom production has a lot of potential in Pakistan ...
  • Examining Rebranding and Rejuvenating Strategies: A Project on Shaheen Petroleum 
    Faran Shahid, 01-222211-007; Wasi Imran, 01-222211-011 (Business Studies BU E8-IC, 2022)
    Shaheen petroleum began offering its services in 2004 by constructing its first gas station at the Balkasar intersection on Route M-2. In 2010, Shaheen petroleum completed the construction of its second fuel station, which ...
  • Rebranding of Mithaas Sweets & Bakers 
    Aisha Arshad, 01-222211-001; Alina Sabqat, 01-222211-002; Muhammd Usman Saeed, 01-222211-008 (Business Studies BU E8-IC, 2022)
    People are developing with the technology that is advancing today, and both are happening at an accelerated rate. It is a dire need for businesses to develop digital presence and gather user’s data to perform different ...
  • Devise Marketing Strategies to Uplift the Tourist Locations in Flood Affected Areas; A Case Study of Firm Destination Unlimited – Pakistan Floods 2022 (KPK) 
    Ijlal Haider Baloch, 01-322202-003; Muhammad Anas Ashir, 01-322202-004; Kahuda Suleman, 01-322202-023 (Business Studies BU E8-IC, 2022)
    The tourism industry of Pakistan has been growing in the past years and it has also attracted the eyes of some influential international tourists. These tourists made some videos and wrote blogs about the beauty of Pakistan ...
  • Guidance Pro 
    Muhammad Ahmed, 01-221212-018; Usman Ali Qureshi, 01-221212-033 (Business Studies BU E8-IC, 2022)
    GUIDANCE PRO is the online platform for the students where we will offer online services and products to the students in different categories includes guideline notes, assignment/projects, results, past papers, books and ...
  • Feeta Kainchi: Design your own Apparel 
    Minahil Haroon, 01-221212-017; Omer Sadiq, 01-321212-044 (Business Studies BU E8-IC, 2022)
    This report is constituted on detailed business plan of our project which includes all the information regarding our business. Therefore, for the purpose of understanding broader landscape of our business we included ...
  • Enabling Sustainable Car Wash Using Waste Water Management Technology 
    Hamza Saleem, 01-321212-019; Muhammad Talha Jamil, 01-321212-039; Muhammad Tayyab, 01-321212-040 (Business Studies BU E8-IC, 2022)
    Water Consumption is increasing gradually with increase in population everyday around the globe. Many countries are making strategies to save water and recycling used water for other purposes like, in agriculture land, ...

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