In the modern fast moving consumer goods (FMCG) markets, synchronization of marketing operations and supply chain management has been made to be a decisive factor in organization performance. The present paper reflects, ...

This project develops a strategic marketing plan for Off The Map Café, Islamabad, to address challenges related to weak digital presence, inconsistent branding, limited customer engagement, and the lack of structured ...

Evaluating and enhancing service quality standards at Al Baraka Bank Pakistan Limited.Service Quality directly impacts Customer Satisfaction and Loyalty at any Bank. By accessing &evaluating service standards, the bankwould ...

Urban mobility in Pakistan—particularly in metropolitan regions such as Rawalpindi and Islamabad—faces significant challenges including traffic congestion, rising fuel costs, limited parking availability, and environmental ...

With a reputation and a solid technical knowledge in the market, Islamabad Tax Services & Consultants (ITSC) is a forefront tax consultancy firm in Pakistan with a client base of over 900, including overseas Pakistanis, ...

The study in the research project concerns operational inefficiencies within Ikonic solutions, a 120 employee IT services company which deals with 20-30 ongoing software development projects. The measures of current ...

This study explores the feasibility and effects of implementing dynamic pricing in Pakistan’s telecom sector, specifically focusing on Zong CMPak Ltd. Telecom market of Pakistan is getting more and more saturated with over ...

This report discusses the development and implementation of the ESG Readiness Assessment Tool (RAT), an innovative solution by ESG Lab designed to address the growing demand for Environmental, Social, and Governance (ESG) ...

This report focuses on a consulting services startup named Ocean of Services. It is a one-stop shop for small and medium-sized enterprises (SMEs) across North America and the Middle East. The goal is to provide affordable, ...

In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive ...