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MBA (Marketing) IC-FYP: Recent submissions

  • Black Ink- Strategy Consultants for ESG Goals & Sustainability in Businesses 
    Maham Shahzadi, 01-322231-010; Kamal Rahim, 01-322231-006 (Business Studies, 2024)
    This report discusses the development and implementation of the ESG Readiness Assessment Tool (RAT), an innovative solution by ESG Lab designed to address the growing demand for Environmental, Social, and Governance (ESG) ...
  • Transitioning from Traditional Broadcasting to Digital Media: A Case of AVT Channels (PVT LTD) 
    Maryam Salman, 01-321232-015; Ayesha Khan, 01-221232-006 (Business Studies, 2024)
    AVT Channels Pvt limited is the brain child of a visionary CEO Kamran Hamid Raja. It quickly rose to limelight as a voice for the Pashto-speaking native community due to it’s first mover advantage in a niche market. Over ...
  • Ocean of Services: One-Stop Services Platform for SMEs 
    Khawaja Rehan Ahmed, 01-322231-008; Muhammad Abrar, 01-322231-012; Usama Zafar, 01-322231-023 (Business Studies, 2024)
    This report focuses on a consulting services startup named Ocean of Services. It is a one-stop shop for small and medium-sized enterprises (SMEs) across North America and the Middle East. The goal is to provide affordable, ...
  • Reducing Order Return Rates through Optimized Payment Solutions: A Case Study on Daraz’s E-commerce Platform in Pakistan 
    Aimen Qaiser, 01-221232-003; Kashaf Raiz, 01-321232-013; Naimat Ali Taimoor, 01-321232-030 (Business Studies, 2024)
    This project is based on the challenges that are faced by e-commerce companies in Pakistan because of high order return rates - directly associated with the Cash on Delivery as payment method. Focusing on Daraz a leading ...
  • Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan 
    Aliza Aurangzeb, 01-321222-059; Aqsa Nadeem, 01-321222-061; Mohammad Abdullah, 01-321222-019 (Business Studies, 2024)
    In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive ...
  • Impact of AI Integrated Strategies on Outreach Efforts of Sparkleo Technologies 
    Mahrukh Haider, 01-321231-020; Muhammad Ali Asif, 01-321231-024 (Business Studies, 2024)
    In this emerging world of internet connectivity, IoT (Internet of Things) usually refers to a network of devices connected to share data like consumer products, durable goods, cars and trucks, industrial and utility ...
  • Impact of Digital Marketing on Recruitment Practices of Touchstone Communication 
    Midhat Noureen Murad Satti, 01-322222-044 (Business Studies, 2024)
    One of the best call centers in Pakistan, Touchstone Communication, is facing new opportunities as well as challenges due to the rapid changes in the recruitment process for digital marketing roles. This study examines ...
  • A Strategic Analysis of Komax’s E-Commerce Expansion Through Alibaba 
    Muhammad Masud, 01-321231-030 (Business Studies, 2024)
    KOMAX (Private) Limited, as the pioneering manufacturer of submersible electric motors and pumps in Pakistan, has established a strong foundation in both local and international markets. Despite its impressive manufacturing ...
  • Overcoming Marketing Challenges at Gunsnmore: Divising Comprehensive Strategy for Firearms Retail Market 
    Muhammad Ahsan Ali, 01-322222-016 (Business Studies, 2024)
    This project delineates the establishment of a Wah Industries Limited (WIL) outlet within the Lahore Garrison Shooting Gallery (LGSG) to address marketing challenges and devise comprehensive strategies in the firearm retail ...
  • Pakistani Watch Collector (PakWC) 
    Abdullah Wazir, 01-321222-003; Maria Fayyaz, 01-321222-017; Muhammad Aamir Mushtaq, 01-321222-021 (Business Studies, 2023)
    Pakistani Watch Collector (PakWC) aims to revolutionize the watch industry in Pakistan. Recognizing the challenges in the local market, PakWC aims to address key issues by offering a diverse range of authentic branded ...
  • Empowering Success : Navigating the Impact of Regulatory Compliance Software on Service Process 
    Inshaal Arshad, 01-221222-017; Maha Hassan, 01-221222-013; Hamza Saddal, 01-321222-026 (Business Studies, 2023)
    This CMS aims to address critical gaps in the current Compliance Management Process through the development of an innovative Compliance Management System (CMS). Employing a hybrid methodology that combines qualitative and ...
  • Park Sense : Smart Parking 
    Muhammad Hamza, 01-321222-025; Abdullah Deen, 01-321222-051; Syed Usama Naqvi, 01-321222-045 (Business Studies, 2023)
    Islamabad, Pakistan, has a severe shortage of parking spaces due to the increasing number of vehicles due to rapid urbanization. This lack of parking leads to frustration, wasted time for drivers, traffic congestion and ...
  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Brick Sapphire - B2b Impact on Sales and Project Risk Control 
    Raza Jahangir, 01-322221-022; Nausheen Iqbal, 01-322221-021 (Business Studies, 2023)
    Brick Sapphire, an ambitious project by Brick Marketing & Developers, became a shining gem due to its promising combination of contemporary architecture and industry experience. Nevertheless, the project faced numerous ...
  • Formulating & Implementing Marketing Plan For My Fitness Coach Platform 
    Syed Zulqarnain Haider, 01-221222-028; Muhammad Mustafa, 01-221222-029; Nasr Masood, 01-221222-023 (Business Studies, 2023)
    This Project revolves around MyFitnessCoach, a platform dedicated to promoting fitness and well-being. It begins by establishing the project's mission, vision, and objectives, accompanied by anticipated benefits, potential ...
  • Taking Event Management from Concept to Execution on Digital level 
    Sana Shahid, 01-222212-021; Fatima Omer, 01-222212-006 (Business Studies, 2023)
    Traditionally, event planning and execution entailed multiple manual activities such as logistics coordination, stakeholder engagement, and marketing initiatives. With the development of digital platforms and technologies, ...
  • Impact of Digital Marketing Strategies on Brand Recognition: A Study on Palace Sweets and Bakers 
    Nayab Zahra, 01-221221-014; Muhammad Abdullah, 01-221221-007 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market but everyone has adopted new ...
  • Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints 
    Muhammad Talha Habib, 01-221221-008; Saad Hameed, 01-221221-015; Talha Irfan, 01-221221-020 (Business Studies, 2023)
    Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from ...
  • Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 
    Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)
    The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
  • Revamping Dwellings by Implementation of Customer-Driven Marketing Strategies 
    Aroosha Riaz, 01-221221-004; Muhammad Mahad, 01-321221-032; Umair Abdul Aziz, 01-221221-024 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new ...

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