• Digital Engagement in Higher Education: A Comparative Study of Social Media Marketing Strategies of Selected Pakistani Universities 

  Osama Bin Khalid, 01-221242-009; Siraj Haider, 01-221242-013; Muhammad Danish Abbas, 01-321242-020 (Business Studies, 2025)

  This research project investigates the digital marketing performance of Bahria University Islamabad (BUI) through a comprehensive benchmarking analysis against leading Pakistani higher education institutions. Recognizing ...
• Assessing & Enhancing Service Quality at Al Baraka Bank (Pakistan) Limited 

  Muhammad Umer Pasha, 01-321242-023; Muqadas Riaz Qureshi, 01-321242-038 (Business Studies, 2025)

  Evaluating and enhancing service quality standards at Al Baraka Bank Pakistan Limited.Service Quality directly impacts Customer Satisfaction and Loyalty at any Bank. By accessing &evaluating service standards, the bankwould ...
• New Venture of Construction Company Identifying and Targeting Niche Target Audience 

  Ahsan Abbas, 01-321242-002; M. Adil Butt, 01-321242-018; Hamza Javed, 01-321242-007 (Business Studies, 2025)

  The construction and real estate sector of Pakistan occupies a central position in the country’s economic framework and development agenda. It is widely recognized as one of the most significant contributors to gross ...
• Chalo Pool ( Car Pooling Application in Twin Cities) 

  M. Arham Saeed, 01-321242-014; M. Fahad, 01-321242-021; Qasim Abbas, 01-321242-025 (Business Studies, 2025)

  Urban mobility in Pakistan—particularly in metropolitan regions such as Rawalpindi and Islamabad—faces significant challenges including traffic congestion, rising fuel costs, limited parking availability, and environmental ...
• Mobile Based Solution for Authenticating Iphone in Grey Market 

  Rida Pervaiz, 01-321242-026; Ebad Ullah Niaz, 01-321242-005; Fiza Amanat, 01-321242-006 (Business Studies, 2025)

  The major market gap before using 3utool, user often face several market challenges related to IOS devices, repair and customization. As because lack of knowledge while purchasing iphones devices, people often face ...
• Leveraging Social Media for Islamabad Tax Services & Consultant 

  M. Daniyal Sattar, 01-321242-040; Osama Abdur Rehman, 01-321242-024 (Business Studies, 2025)

  With a reputation and a solid technical knowledge in the market, Islamabad Tax Services & Consultants (ITSC) is a forefront tax consultancy firm in Pakistan with a client base of over 900, including overseas Pakistanis, ...
• Exploring the Marketing Strategies for Electric Vehicles in Pakistan: Challenges and Opportunities 

  Syed Muhammad Musa, 01-221242-014; Obaidullah Aamir, 01-221242-017 (Business Studies, 2025)

  This research project investigates effective marketing strategies for promoting electric vehicle (EV) adoption in Pakistan, addressing the critical gap between government policy aspirations and market reality. Despite ...
• Overcoming Managerial, Communication and Delivery Inefficiencies through Business Process Reengineering in a Mid-Sized Software Firm: A case of Ikonic Solutions 

  Muhammad Taimur Aamir, 01-322232-018; Fatima Irfan Khan, 01-322241-003 (Business Studies, 2025)

  The study in the research project concerns operational inefficiencies within Ikonic solutions, a 120 employee IT services company which deals with 20-30 ongoing software development projects. The measures of current ...
• Navigating Challenges to Mobile Banking App Adoption in Pakistan’s Banking Industry: A focus on Habib Bank Limited (HBL) and Bank Alfalah (BAFL) 

  Ahmed Abdullah Qureshi, 01-321241-020; Noor Ul Ain Arif, 01-321241-027 (Business Studies, 2025)

  In this day and age, mobile banking is the standard for managing finances for most people across the world. It is a faster and more convenient way than any existing banking alternative however a country like ours still ...
• Dynamic Pricing in Telecom: A Case Study on Zong 

  Azhar Mehmood, 01-322232-006; Anam Shabbir, 01-322232-040 (Business Studies, 2025)

  This study explores the feasibility and effects of implementing dynamic pricing in Pakistan’s telecom sector, specifically focusing on Zong CMPak Ltd. Telecom market of Pakistan is getting more and more saturated with over ...
• A Strategic Marketing Blueprintfor Alapala: Gaining Market Leadershipin Pakistan’s Milling Sector 

  Hamza Sadiq, 01-322232-010 (Business Studies, 2025)

  This project explores a comprehensive strategic marketing framework for Alapala Group, a globally renowned milling machinery manufacturer, aiming to strengthen its footprint in the highly competitive Pakistani flour milling ...
• Black Ink- Strategy Consultants for ESG Goals & Sustainability in Businesses 

  Maham Shahzadi, 01-322231-010; Kamal Rahim, 01-322231-006 (Business Studies, 2024)

  This report discusses the development and implementation of the ESG Readiness Assessment Tool (RAT), an innovative solution by ESG Lab designed to address the growing demand for Environmental, Social, and Governance (ESG) ...
• Transitioning from Traditional Broadcasting to Digital Media: A Case of AVT Channels (PVT LTD) 

  Maryam Salman, 01-321232-015; Ayesha Khan, 01-221232-006 (Business Studies, 2024)

  AVT Channels Pvt limited is the brain child of a visionary CEO Kamran Hamid Raja. It quickly rose to limelight as a voice for the Pashto-speaking native community due to it’s first mover advantage in a niche market. Over ...
• Ocean of Services: One-Stop Services Platform for SMEs 

  Khawaja Rehan Ahmed, 01-322231-008; Muhammad Abrar, 01-322231-012; Usama Zafar, 01-322231-023 (Business Studies, 2024)

  This report focuses on a consulting services startup named Ocean of Services. It is a one-stop shop for small and medium-sized enterprises (SMEs) across North America and the Middle East. The goal is to provide affordable, ...
• Reducing Order Return Rates through Optimized Payment Solutions: A Case Study on Daraz’s E-commerce Platform in Pakistan 

  Aimen Qaiser, 01-221232-003; Kashaf Raiz, 01-321232-013; Naimat Ali Taimoor, 01-321232-030 (Business Studies, 2024)

  This project is based on the challenges that are faced by e-commerce companies in Pakistan because of high order return rates - directly associated with the Cash on Delivery as payment method. Focusing on Daraz a leading ...
• Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan 

  Aliza Aurangzeb, 01-321222-059; Aqsa Nadeem, 01-321222-061; Mohammad Abdullah, 01-321222-019 (Business Studies, 2024)

  In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive ...
• Impact of AI Integrated Strategies on Outreach Efforts of Sparkleo Technologies 

  Mahrukh Haider, 01-321231-020; Muhammad Ali Asif, 01-321231-024 (Business Studies, 2024)

  In this emerging world of internet connectivity, IoT (Internet of Things) usually refers to a network of devices connected to share data like consumer products, durable goods, cars and trucks, industrial and utility ...
• Impact of Digital Marketing on Recruitment Practices of Touchstone Communication 

  Midhat Noureen Murad Satti, 01-322222-044 (Business Studies, 2024)

  One of the best call centers in Pakistan, Touchstone Communication, is facing new opportunities as well as challenges due to the rapid changes in the recruitment process for digital marketing roles. This study examines ...
• A Strategic Analysis of Komax’s E-Commerce Expansion Through Alibaba 

  Muhammad Masud, 01-321231-030 (Business Studies, 2024)

  KOMAX (Private) Limited, as the pioneering manufacturer of submersible electric motors and pumps in Pakistan, has established a strong foundation in both local and international markets. Despite its impressive manufacturing ...
• Overcoming Marketing Challenges at Gunsnmore: Divising Comprehensive Strategy for Firearms Retail Market 

  Muhammad Ahsan Ali, 01-322222-016 (Business Studies, 2024)

  This project delineates the establishment of a Wah Industries Limited (WIL) outlet within the Lahore Garrison Shooting Gallery (LGSG) to address marketing challenges and devise comprehensive strategies in the firearm retail ...

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