• Taking Event Management from Concept to Execution on Digital level 

  Sana Shahid, 01-222212-021; Fatima Omer, 01-222212-006 (Business Studies, 2023)

  Traditionally, event planning and execution entailed multiple manual activities such as logistics coordination, stakeholder engagement, and marketing initiatives. With the development of digital platforms and technologies, ...
• Impact of Digital Marketing Strategies on Brand Recognition: A Study on Palace Sweets and Bakers 

  Nayab Zahra, 01-221221-014; Muhammad Abdullah, 01-221221-007 (Business Studies, 2023)

  Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market but everyone has adopted new ...
• Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints 

  Muhammad Talha Habib, 01-221221-008; Saad Hameed, 01-221221-015; Talha Irfan, 01-221221-020 (Business Studies, 2023)

  Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from ...
• Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 

  Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)

  The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
• Revamping Dwellings by Implementation of Customer-Driven Marketing Strategies 

  Aroosha Riaz, 01-221221-004; Muhammad Mahad, 01-321221-032; Umair Abdul Aziz, 01-221221-024 (Business Studies, 2023)

  Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new ...
• Revamping the Supplementary Services of the Hospitality Industry in Islamabad : A Case Based on Roomy’s Hotel 

  Shaiza Rasool, 01-222212-025; Wardah Muzammil, 01-222212-027 (Business Studies, 2023)

  This project aims to revamp the supplementary services of Roomy’s hotel Islamabad. Due to globalization, innovations, and changing customer tastes and market trends, it is essential to revamp the supplementary services ...
• The Can-Venience Store: Revolutionizing On-The-Go Eating 

  Ali Haider, 01-222212-001; Zeenat Ali, 01-222212-028 (Business Studies, 2023)

  The project "The Can-Venience Store: Revolutionizing On-The-Go Eating" proposes an innovative concept that combines vending machines and an online platform to offer simple access to a broad selection of high-quality canned ...
• Mushroom Cultivation – A Way Forward Towards Sustainable Economic Growth 

  Shayaan Asad, 01-321212-048; Surayya Ahmed, 01-321212-050 (Business Studies BU E8-IC, 2022)

  Due to the inexpensive and readily accessible raw materials required for the mushroom and fungi industry, as well as the quicker means of communication and marketing, mushroom production has a lot of potential in Pakistan ...
• Examining Rebranding and Rejuvenating Strategies: A Project on Shaheen Petroleum 

  Faran Shahid, 01-222211-007; Wasi Imran, 01-222211-011 (Business Studies BU E8-IC, 2022)

  Shaheen petroleum began offering its services in 2004 by constructing its first gas station at the Balkasar intersection on Route M-2. In 2010, Shaheen petroleum completed the construction of its second fuel station, which ...
• Rebranding of Mithaas Sweets & Bakers 

  Aisha Arshad, 01-222211-001; Alina Sabqat, 01-222211-002; Muhammd Usman Saeed, 01-222211-008 (Business Studies BU E8-IC, 2022)

  People are developing with the technology that is advancing today, and both are happening at an accelerated rate. It is a dire need for businesses to develop digital presence and gather user’s data to perform different ...
• Devise Marketing Strategies to Uplift the Tourist Locations in Flood Affected Areas; A Case Study of Firm Destination Unlimited – Pakistan Floods 2022 (KPK) 

  Ijlal Haider Baloch, 01-322202-003; Muhammad Anas Ashir, 01-322202-004; Kahuda Suleman, 01-322202-023 (Business Studies BU E8-IC, 2022)

  The tourism industry of Pakistan has been growing in the past years and it has also attracted the eyes of some influential international tourists. These tourists made some videos and wrote blogs about the beauty of Pakistan ...
• Guidance Pro 

  Muhammad Ahmed, 01-221212-018; Usman Ali Qureshi, 01-221212-033 (Business Studies BU E8-IC, 2022)

  GUIDANCE PRO is the online platform for the students where we will offer online services and products to the students in different categories includes guideline notes, assignment/projects, results, past papers, books and ...
• Feeta Kainchi: Design your own Apparel 

  Minahil Haroon, 01-221212-017; Omer Sadiq, 01-321212-044 (Business Studies BU E8-IC, 2022)

  This report is constituted on detailed business plan of our project which includes all the information regarding our business. Therefore, for the purpose of understanding broader landscape of our business we included ...
• Enabling Sustainable Car Wash Using Waste Water Management Technology 

  Hamza Saleem, 01-321212-019; Muhammad Talha Jamil, 01-321212-039; Muhammad Tayyab, 01-321212-040 (Business Studies BU E8-IC, 2022)

  Water Consumption is increasing gradually with increase in population everyday around the globe. Many countries are making strategies to save water and recycling used water for other purposes like, in agriculture land, ...
• Failure of Toyota to Market Hybrid Cars in Pakistan: Problems and Prospects 

  Umair Hussain, 01-321211-023; Muhammad Mustafa, 01-321211-039; Imtisal Ahmed Siddiqui, 01-321211-035 (Business Studies BU E8-IC, 2022)

  To summarize our project it is important that the readers know our motive. Initially, the aim is to inform the audience about the Hybrid EV technology and how it has grasped the interest of people around the globe and what ...
• Implementation of Task Tree at Metasonic BPO 

  Aqib Hussain, 01-220191-004; Muhammad Ali, 01-220182-015 (Business Studies BU E8-IC, 2022)

  With a small investment, technology can transport your company from one end of the globe to the other. The internet has several benefits that your company can leverage on, so use the vast amount of information as a tool ...
• The Effects of Branding In Real Estate Sector on Consumer Purchase Decision 

  Abdul Wahab Shah, 01-220191-036; Shavaiz Zia Butt, 01-220191-030 (Business Studies BU E8-IC, 2022)

  In the private improvement area, Pakistani land has been a mishmash of development and decline. The effect of populace extension and relocation from provincial to metropolitan locales on the housing market in urban communities ...
• The Establishment of New Food Venture and Tackling Obstacles in the Competitive Food Market. A Case Study of Café 89. 

  Shahrukh Muhammad Khan, 01-322201-014 (Business Studies BU E8-IC, 2022)

  The food industry of Pakistan has been contributing immensely towards the GDP of the country. In the last few years, Rawalpindi and Islamabad has witnessed an astonishing surge in the number of local fast food and Local ...
• Cine Mobile Cinema 

  Chaudhary Ahmad Bilal, 01-220191-008; Muhammad Hamza, 01-220191-019 (Business Studies BU E8-IC, 2022)

  As part of art, cinema is a technology that come into existence hardly 100 years. The cinema devices come into existence and were exploited in the 1890s, at the same time in the US, France, Germany, and Great Britain. Over ...
• Outdoor Patient Management System for Axon Healthcare 

  Iffat Javed Mohmand, 01-221201-012; Maham Jawad, 01-221201-015; Moomna Saghir Abbasi, 01-221201-019 (Computer Science BU E8-IC, 2021)

  Axon Healthcare is a medium sized specialist clinic providing the services of specialist clinics, ultrasound, digital X-rays, laboratory and pharmacy. It was established in April 2017 by Dr. kashif Qayyum Awan who is the ...

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