Use of Social Media on changing Political Behavior in Pakistan (A Case Study of Islamabad)

Abstract

This study is employed to determine the use of social media on the perceived political behavior among the students. The researcher employed the survey research method to understand the relationship between the usage of social media and consequential use on voting and political preferences among the users. The respondents are selected from the three universities, based in Islamabad. The research provides wide-range effects and productive use of social media on the voting preferences among the users. The findings show that the majority of the respondents belong to the 18-22 age bracket, share the information related to politics on social media. On the basis of gender-differential effects, the female respondents are agree to vote the same candidate in concurrence with their family group. Due to the ubiquitous prevalence of social media, users of Facebook are partially agreed with their change in political behavior regarding any political party. The users of social media agree with the effect of their use on voting patterns. The followers of the political party, Pakistan Tehreek-e- Insaaf (PTI), were founded more engaged on social media campaigns related posts on social media..