Abstract:
The present study focuses on the impact of sustainability on project success with the moderating role of perception of consumer awareness of sustainability. Data was collected from fashion industry of Pakistan through questionnaires. Google survey was distributed from which 204 responses were received and used for data analysis. Results indicate that sustainability is positively associated with project success and also confirm the moderating role of perception of consumer awareness of sustainability is strengthening the relationship between sustainability and project success. Implications of these findings are also discussed along with the future directions
