Purpose This purpose of this research is to probe and examine the impact of technology acceptance model to identify the gaps and investigate the social (peer communication), affective (enjoyment) and cognitive (compatibility) ...

Purpose Online purchase intention is nonetheless a relatively hot topic gaining attention of entrepreneurs, online marketers and consumers are unconsciously precising it while online shopping. With consideration driven ...

Purpose: The current study investigated the impact of top management support (TMS), technological factors and information quality (IQ) on implementation of e-Procurement leading towards firm performance (CP) in the textile ...

Purpose: The given research study is based on the topic to “To investigate the impact of workplace environment on employee performance with mediating role of employee health. Methodology & Design: The researcher has ...

This present era is continually developing and moving towards new advances and technological changes every day, it's turning out to be difficult for various organizations to keep up in this highly competitive market ...

Purpose The purpose ofthis study is to find the perceptual barriers ofKarachi consumers that act as barriers in their consumption of packaged milk. Previous studies have declared raw milk as unsafe and unfit for consumption ...

Purpose: The objective ofthe current research study is to examine the role of ad truthfulness, ad meaningfulness and ad novelty in determination of consumer buying behavior in financial services sector focusing on the ...

Purpose: The goal ofthis study is to learn about consumers' attitudes and behavior purchase intentions concerning, as well as what factors motivate them to incorporate this idea into their daily lives in various ...

Purpose: The main objective ofthe research is to find out the impact of advertising on the sales performance on the pharmaceutical sector in Karachi. Informative advertising, persuasive advertising, and reminder advertising ...

Purpose: The study has examined the effect of food quality, physical environment quality, employee service quality, on PV among fast-food consumers of Karachi, Pakistan. Also, it examined the effect of PV on customer ...