Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Management Science (BUKC) by Subject "online advertising; general advertising; consumer attitudes; extroverts; introverts; personality traits; extraversion"
-
SHAMS, ZUNAIRA
(2019)
Purpose
The purpose of the study is to investigate the discrete attitudinal dimensions of consumers
toward advertisements for organizations to use the medium of online advertising effectively
and investigate whether ...