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Browsing Department of Management Science (BUKC) by Subject "globalization, international marketing strategies, generic strategies, managerial factors"
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Soomro, Sajid Hussain Reg # 17157
(Bahria University Karachi Campus, 2012)
The intent of this research is to provide the understanding about the globalization influence the
standardization of international marketing strategies along with the cultural phenomena and
problems in account of whole ...