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Browsing Department of Management Science (BUKC) by Subject "TV advertisement, Children Buying behavior, Celebrity endorsement, Cartoon Characters, Jingles, Price information, Product information, Pre-purchase process, Need Recognition, Information Search and Evaluation."
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FILZA FAROOQ ABUBAKER, Reg # 22545
(Bahria University Karachi Campus, 2016-08)
Purpose: The aim of this research is to examine the impact of TV advertisements
characteristics on children in pre-purchase process of buying behavior with biscuit’s TVC in particular. The focus of the research is children ...