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Browsing Department of Management Science (BUKC) by Subject "Higher sales, retention ratio, high satisfaction, Key Account Management system."
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Saher, Natasha Reg # 14355
(Bahria University Karachi Campus, 2014)
The purpose of the research is to determine what Key Account Management is and how its implementation affects the performance of the organizations. How important this concept is, what are the benefits earned by the ...