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Browsing Department of Management Science (BUKC) by Subject "Banner Ads, Social Media, Critical Factors, Ad Relevance, Creative Advertising, Landing Page Experience, Call to Action Button, Informative Ads, Online Shopping, Facebook Ads."
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Sadia Junaid, REg # 20281
(2016)
Purpose- This Thesis research examines thoroughly the Critical success factors of an
ecommerce website, in consumer perspective. The factors that were chosen include, Ad
Relevance, Creativity, Landing Page Experience, ...