Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Management Science (BUKC) by Subject "Advertisement, Deception, Deceptive Advertisement, Consumer, Consumer Buying Behavior, and Attitude"
-
Mukhtar, Sara Reg # 25717
(Bahria University Karachi Campus, 2014)
Purpose: Major aim of this study was to evaluate the impact deceptive advertisement on consumer buying behavior. Variables under the study were vague messages, omission and false claims used by the advertisers.
Methodol ...