Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Management Science (BUKC) by Author "Usman, Muhammad Reg # 28782"
-
Usman, Muhammad Reg # 28782
(Bahria University Karachi Campus, 2018)
PURPOSE. To examine effectiveness of celebrity endorsement in advertising campaigns for
humanitarian aid organizations and to examine the factors affecting the attitude towards
advertising with celebrities and the ...