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Browsing Department of Management Science (BUKC) by Author "Umar, Vinod Reg # 32183"
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Umar, Vinod Reg # 32183
(Bahria University Karachi Campus, 2015)
Aim of study: The aim of this study is to find out the impact of advertisement and brand
image on consumer buying behavior in home furniture industry, main focus ofthis study can
be classified as, to identify the impact ...