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Browsing Department of Management Science (BUKC) by Author "Rafi, Aqsa Reg # 73328"
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Rafi, Aqsa Reg # 73328
(2022)
Purpose
The purpose ofthis study is to investigate the Impact of Brand image, Celebrity Endorsement,
Quality & Price of product on Consumer Purchase Intention in Apparel sector
Methodology & Design
This research is ...