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Browsing Department of Management Science (BUKC) by Author "MADIHA ZAHOOR, Reg# 31398"
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MADIHA ZAHOOR, Reg# 31398
(Bahria University Karachi Campus, 2015)
Purpose: The major aim of this study was to investigate the effectiveness of television
advertising on consumer perception for packaged milk products (FCLM) category. The study further also determines the role of television ...