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Browsing Department of Management Science (BUKC) by Author "Haidry, Zarnain Reg # 31390"
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Haidry, Zarnain Reg # 31390
(Bahria University Karachi Campus, 2015)
Purpose: Major aim of this study was to find the influences of brand awareness,
perceived quality, and brand loyalty on consumer purchase intention, to find the
relationship between perceived quality and brand loyalty ...