Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Management Science (BUKC) by Title
-
Salahuddin, Amber Reg # 13070
(Bahria University Karachi Campus, 2013)
The law and order situation in the country from the last five years is very poor. There is no sector in the country which is running smoothing without any disturbance. That is why safety and security issues in the country ...
-
Gangwani, Sagar Kumar Reg # 10005
(Bahria University Karachi Campus, 2012)
-
Khan, Naseemullah Reg # 3278
(Bahria University Karachi Campus, 2013)
In the following research, the study illustrates various techniques of Sales Promotion and how it
can help the Mountain Dew Bottle Company in increasing their market share as compared to
their rivals. The conventional ...
-
Khursheed, Uroosa
(Bahria University Karachi Campus, 2017)
Purpose of this research:
The purpose of this research is to understand the relationship between saving and investment
pattern of salaried class in Karachi. The saving and investment behavior of salaried class is
depends ...
-
Wahab, Abdul Reg # 12927
(Bahria University Karachi Campus, 2013)
This research is based upon how Takaful industry of Pakistan is growing and what is potential and future of this market. In this research paper the scope of takaful insurance is highlighted making Pak Qatar Takaful Company ...
-
Ali, Muhammad Sarim Reg # 10406
(Bahria University Karachi Campus, 2013)
-
Ain, Noor ul Reg # 43662
(Bahria University Karachi Campus, 2021)
Purpose: The purpose ofthis study is to understand Pakistani consumers’ attitude towards CC
and which factors urges them to use this concept in their daily routine of lives in different
forms (apparel, books, appliances, ...
-
Bhatti, Shahzad Ahmed Reg # 57561
(Bahria University Karachi Campus, 2021)
Purpose: The goal ofthis study is to learn about Pakistani consumers' attitudes and behavior
intentions concerning CC, as well as what factors motivate them to incorporate this idea into
their daily lives in various ...
-
SHAHZAD AZHAR, LT CDR
(2019)
-
Bashir, Aafia Reg # 17137
(Bahria University Karachi Campus, 2014)
Purpose
The purpose of the this research is to discuss the the development in maritime logistics and
supply chain maritime. Shipping represent most ancient global transportation and after a
concise foundation about ...
-
Hasan, Tooba Reg # 11486
(Bahria University Karachi Campus, 2013)
(SHRM) Strategic Human Resource Management refers to the broad issues associated with
changes in organizational structure and culture, organizational efficiency and effectiveness,
combining resources for future needs, ...
-
Siddiqui, Arsalan Ahmed Reg # 36325
(Bahria University Karachi Campus, 2019)
Purpose: This study's purpose is to highlight the factors that affect supply chain performance
in health institutions in the Karachi City. The objective ofthe study is achieved by conducting
a descriptive census ...
-
Arsalan, Shujaat Reg # 10479
(Bahria University Karachi Campus, 2019)
Purpose
The purpose of this study is to analyze the impact of SMS advertising on customer attitude. It
also studies the factors which affects directly on customer attitude such as entertainment,
information and incentive. ...
-
WASEEM, AMSAL
(2020)
Purpose: Contractual workers hire on Piece rate (PR) basis in textile and garment industry of
Pakistan have high probability to receive wages that may fail to meet minimum wage standards and
overtime payments. This inquiry ...
-
Hasan, Shaharbano Reg # 70276
(Bahria University Karachi Campus, 2022)
Purpose
The purpose ofthe study was to examine the impact of social media addiction, social media
reaction on work-life balance, job burnout and subsequently on job performance. We look into
how social media usage in ...
-
Awan, Abdul Basit Reg # 16302
(Bahria University Karachi Campus, 2014)
Purpose Social Media is a new age concept which has taken world by storm; companies are trying to promote products actively on social media and interact with customers. This research paper includes the findings of the ...
-
Khan, Mariam Reg # 19539
(Bahria University Karachi Campus, 2014)
Research Purpose: Social media marketing is a cost effective tool of marketing in a digital era, especially when today’s customers are searching for place to eat or product to buy, while on-the-go. For this reason, many ...
-
Mirza, Haris Basit Reg # 11551
(Bahria University Karachi Campus, 2014)
Purpose
The basic aim of this research is to seek the paybacks and pros of social media marketing along with investigating the solution to the complex choice of social media channels available. Without any shadow of doubt ...
-
FARRUKH, MAHAM
(2019)
Purpose: This research study aims to explore the relationship between social network
marketing and consumers purchase intention and also to analyze the influence of consumer
engagement and brand loyalty on purchase ...
-
Farooqui, Farheen Reg # 23864
(Bahria University Karachi Campus, 2017)
This leseaich is conducted with the intention to find out about a relatively new but sufficiently
and unprecedented giowing use of social networking sites i.e. to obtain and spread news. Social
networking sites have ...