Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Department of Management Science (BUKC) by Title
-
Khawar, Abdullah Reg # 73302
(Bahria University Karachi Campus, 2022)
Purpose
The purpose of this study is to identify the relationship between perceived value and price
consciousness on purchase intention in the presence of benign envy and to identify ifmen and
women respond differently ...
-
Bilal, Taib Reg # 11644
(Bahria University Karachi Campus, 2013)
This report provides you with the complete information about Enterprise Resource Planning that
how it enhances organizational productivity and can give company a competitive edge over its
competitors. Enterprise Resource ...
-
Reza, Osamah Reg # 01418
(Bahria University Karachi Campus, 2012)
The following thesis is written on the premise “how far innovation is the driving force of the
brand equity of Samsung Galaxy?” Samsung Galaxy is the line of smartphones that Samsung
has introduced in the market. Hence, ...
-
Sarwar, Noman Reg # 13019
(Bahria University Karachi Campus, 2013)
Frozen foods have provided a great relief for convenient oriented people, its time saving attribute
and ability of sustaining for longer duration has made many lives easy and comfortable. Those
who are very busy in ...
-
Soomro, Sajid Hussain Reg # 17157
(Bahria University Karachi Campus, 2012)
The intent of this research is to provide the understanding about the globalization influence the
standardization of international marketing strategies along with the cultural phenomena and
problems in account of whole ...
-
Taak, Hasan Bilal Reg # 14155
(Bahria University Karachi Campus, 2013)
Corporate social responsibility is seen as a major buzz market in today’s environment. Business
companies are seeing it as a major strategy for meeting with the changing market trends,
competitive enviromnent. Engro ...
-
Amin, Aamir Reg # 10353
(Bahria University Karachi Campus, 2012)
The aim or presenting this is to highlight the importance of social media
and benefits of social media. And at the same time reviewing how branding and brand images
get affected by the company or a solo business person ...
-
Rana, Ummama Reg # 41813
(Bahria University Karachi Campus, 2021)
Purpose:
Experts and analysts are currently working hard in their investigations on this totally different
exhibit of asset classes but still there are areas of research that are unexplored. The main
motivation ofthis ...
-
Ali, Syed Junaid Reg # 43674
(Bahria University Karachi Campus, 2021)
Purpose
The exhibition of Islamic bonds
and outside and highlights the importance of this instrument
or sukuk can be impacted by numerous elements, interior
as investment point of view.
This examination plans to analyze ...
-
Safdar, Sarwat Reg # 45828
(Bahria University Karachi Campus, 2021)
Purpose
The purpose of this study is to put together the conceptualization of branding and higher
education literature, also to develop and empirically test a model of university social
augmenter’s brand equity.
Methodology ...
-
Sajjad, Hina Reg # 54331
(Bahria University Karachi Campus, 2021)
Purpose
Social media usage are increasing day by day in an organization the purpose ofthis research
is to define that now a days how differently effects the work-related and social-related social
media usage on employees’ ...
-
Surhayo, Ahsan
(Bahria University Karachi Campus, 2012)
The following thesis discusses the Investors play a major role in defining the economic condition
of the country. If the economy has some positive number of growth factors then the stock market
would show an increase ...
-
Arshad, Aishah Reg # 73313
(Bahria University Karachi Campus, 2022)
Purpose
The purpose ofthis research is to identify if cultural values have any significant impact on the
relationship between the spectators’ perception towards Gender role stereotyping in
advertisement and their attitude ...
-
Mirza, Mehwish
(Bahria University Karachi Campus, 2012)
The main focus of this thesis is to find out the human resource related issues that pakistan steel is
facing which is a hindrence for the good performance of the organization. The human resource
management has got huge ...
-
Shaikh, Imran Ali
(Bahria University Karachi Campus, 2013)
This thesis concentrates on human resource development contribution in performance
management. It is tried to ponder over the availability of HR practices and application
in three contributing sectors of Pakistan economy ...
-
Shehzadi, Roohi Reg # 22996
(Bahria University Karachi Campus, 2014)
Purpose: This paper/research/study/dissertation censoriously examines the
Human Resource Training and utilization issues in the government organizations
(banking sector) of Pakistan affecting employees’ performance. The ...
-
Hassam, Muhammad Reg # 25172
(Bahria University Karachi Campus, 2016)
PURPOSE: The purpose of this study is to study the impact of humor in advertising on
consumer purchase intention and the affect of humor on celebrity endorser use in the
commercial. This research will contribute in ...
-
Naqvi, S.M Ali Raza Reg # 30906
(Bahria University Karachi Campus, 2018)
In global advertisement humor has become very effective emotion to be used for observing the
impact of consumer purchase behavior towards the brand.
Researchers have found that humor is now a very important factor to ...
-
NAVEED AKHER, Reg # 19570
(Bahria University Karachi Campus, 2015)
Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities including sugar, and ...
-
Akhtar, Naveed Reg # 19570
(Bahria University Karachi Campus, 2015)
Purpose- Major aim of this study was to evaluate the impact of price hike and purchasing power on
sugar consumption pattern of individuals in Pakistan. The constant rising prices of food commodities
including sugar, and ...