Study the Impact of Shopping Experience On Repatronage Intentions with Mediation of Shopping Well-Being Using S-O-R Model: A Study of Pakistani Young Mall Visitors

Abstract

Pakistan is a developing country in Asian region which is struggling for economic growth and with the rapidly changing consumption patterns of population, it has led to the change in marketplace which results in increase of shopping malls (Dev, Podoshen, & Shahzad, 2018). Shopping has become an important part of our lives as it creates a link in between the actual shopping, browsing different stores, entertainment and social relations (Wenzel & Benkenstein, 2018). West has inspired a generation of new architects which contributes in the creation and giving value to the buildings according to the international concepts of aesthetic and style (Suneela Ahmed, 2017). Shopping malls and its culture is playing a vital role in the life of people as they do not visit shopping malls only for purchasing goods but also for an experience and shopping is referred to as an entertaining and pleasant activity which creates the feeling of joy (Hart, Farrell, Stachow, Reed, & Cadogan, 2007). Shopping malls have become much dynamic that it deviates visitors from the conventional shopping centers to satisfy the needs of modern visitors (Dubihlela & Dubihlela, 2014). Moreover shopping malls have become a place for communication and bonding (Tan, 2019). Shopping malls are providing its visitors a shopping experience where accessibility, environment, atmosphere and personnel is focused in order to make a repatronge intentions (Gonzálezð€‡¦Hernández & Orozcoð€‡¦Gómez, 2012).