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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
| dc.contributor.author | Muhammad Waqas, 01-294172-012 | |
| dc.date.accessioned | 2021-12-15T11:00:11Z | |
| dc.date.available | 2021-12-15T11:00:11Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/11389 | |
| dc.description | Supervised by Dr. Asif Khurshid | en_US |
| dc.description.abstract | Use of mobile banking has now become an essential source of fast transactions. Globalization and fast-growing technology have made it a need for adapting the mobile banking. This study was carried out to investigate the relation of Mobile Banking Adaption with Technology Acceptance Model in banking industry with relation to mediating effect of Trust. A survey based on empirical study with 375 respondents was conducted. Data was collected from the Mobile banking users who carry out their transaction via mobile banking. The respondents belong to Islamabad. The findings revealed that mobile banking adoption and technology acceptance has a strong positive relation with each other, with full mediation of trust. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Management Studies BUIC | en_US |
| dc.relation.ispartofseries | MS (M&S);MFN-T 9291 | |
| dc.subject | Consumer Behavior | en_US |
| dc.subject | Mobile Banking | en_US |
| dc.title | Consumer Behavior on Mobile Banking: An Empirical understanding on Adoption of Mobile Banking | en_US |
| dc.type | MS Thesis | en_US |
