Abstract:
Pakistan Hotel Industry is an emergent market, seeing the recent tourism and hospitality initiatives done on government level. Hence, the idea behind writing this thesis was to access the impact of Service Quality on Customer Loyalty with mediating effect of Customer Satisfaction and Customer Perceived Value. In order to carry out the research we took the sample of foreign tourist staying in the luxury hotels of Pakistan. However, the results demonstrated the high impact of Service Quality and Customer Satisfaction on Customer Loyalty, but the mediating impact of Customer Perceived Value couldn’t find support
