The Impact Of Website Design on Consumer Online Purchase Intention- a Study Of Young Consumers In Islamabad/Rawalpindi

Abstract

Objective: This study deals with the impact of website design on y-young consumer's online purchase intention. The purpose of this study is to know about the young consumer's online purchasing intention and its impact on website design. These factors have fu-st impression on whether the customer will stay on the website or not. Background: Online shopping is all about customers being impressed by the outlook of the webstore so website designi;1g has grea~ impact on young customer's intentions to either buy or not. This priority of good quality website designing has set up high standards for young customers. Results: \Vebsite design describes the overall atmospherics of the store system quality ensures what is the store working level, perceived control ensures usability of the website as how easy the website can be operated