Abstract:
Pakistan is one of the developing countries in the world, the retail industry of twin cities is not as mature as the industries of cities of other developed countries. To improve the retail industry of the twin cities, the practitioners and experts need to work on different factors, one of the factor is consumer ethics in retail industry. The study examined the mediating effect of popularity sociometrical status on the relationship of theory of mind and love of money among young adolescents. The data was collected from retail sector of Islamabad and Rawalpindi, known as twin cities of Pakistan. The results of study show that theory of mind and consumer ethics and love of money and consumer ethics have positive relationship, whereas popularity socio-metric status have negative impact on consumer ethics relationship.
