NEXUS BETWEEN GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND ORGANIZATIONAL EFFECTIVENESS: AN EMPERICAL EVIDENCE FROM KARACHI SHIPYARD AND ENGINEERING WORKS

Abstract

Purpose: The aim of this study is to determine the link between green supply chain practices on organizational effectiveness. Study is comprising of five independent variables green production, eco packaging, reverse logistics, cooperation with customer and investment recovery and tries to figure out their impact on overall organizational effectiveness. Study will measure impact of these five components of green supply chain to understand their impact on organizational effectiveness of manufacturing firm Karachi shipyard and engineering works.

Methodology/sample: The nature of research is descriptive and quantitative for which deductive approach adopted. A well-structured questionnaire was used as research instrument for the collection of primary data. Using SPSS software, statistical tools, Cronbach Alpha, Pearson Correlation, Multi Regression and Co-efficient Correlation tests were applied. Data was collected from 150 middle level managerial employees working in different departments of KS&EW. was Findings: By analyzing the data received from KS&EW by using statistical tool software SPSS. The finding were in support. All the hypothesis of green supply chain practices are accepted because all of the five components have impact on organizational effectiveness. But the level of relation was different and hence necessary actions were required to improve them. Practical Implications: The research explained by following or implementing the green supply practices, firms over all effectiveness improved. Over all as company is following as well as keep training employees regarding green practices. Also company is adopting latest supply chain strategies by timely amendments, its overall effectiveness improving as well. Although in order to achieve more significant results, company have to concentrate over packaging and customer cooperation more while paying a bit attention to reverse logistics and investment recovery.