Abstract:
Purpose:
Efficient logistics is critical to the success offirms engaging in pharmaceutical products. This
research empirically investigates the impact of the dimension of logistics operations
on the underlying theories
on firm
performance in the pharmaceutical industry of Karachi. Based
Resource-Based View (RBV) and Data envelopment analysis (DEA) perspective, the main
purpose ofthis study is to investigate empirically the relationship between the core dimension
oflogistics operations and firm performance.
Methodology & Design
This research examines the relationship between a firm's warehousing capability,
transportation, IT capability, and performance. This is a research that the data are collected
through a survey ofworking as a logistics/SC manager and staffin the pharmaceutical industry
ofKarachi. This research used a cross-sectional design and gathered quantitative data, the total
number of 132 pharmaceutical companies operative in Karachi registered with the DRAP,
(2019). This study selected the Pearson correlation and the multiple regression analysis (MRA)
technique to test the logistics operations have a significant positive impact on firm
performance.
Findings
The research findings indicated that logistics operations positively influence firm performance
in which Information technology capability was found to be the most important logistics
operation in the pharmaceutical industry. Moreover, the relationship between warehousing
capability and found positive and insignificant with firm performance. transportation was
There is also a discussion ofthe theoretical and managerial implications for the pharmaceutical
industry of Karachi. The study has bridged the literature gaps in such a way that it offers
empirical evidence on the relationship between logistics operation and firm performance using
a Karachi sample.
Limitations
The main limitations faced in the present study is the constraint of resources and time.
Additionally, the sample size ofthe study is small (only 100 samples) because of using
probabilistic sampling, facing difficulty to access the data from manager secrecy.
non Recommendations
To foster the firm performance through efficient logistics, the logistics operation should
therefore focus on providing a supportive platform for the pharmaceutical industry to improve
their capabilities, which would ultimately lead to better performance and the sustainability of
the logistics operation in Karachi.
