IMPACT OF SUPPLIER AND BUYER RELATIONSHIPS ON PROCUREMNT PERFORMANCE OF MANUFACTURING FIRMS IN KARACHI PAKISTAN

Abstract

Purpose: The assigned study is devoted to the understanding, evaluating and analyzing of the factors which are responsible for impacting the relationship between the buyer and sup on in Karachi, Pakistan. Procurement performance was checked based on procurement performance constructs like trust, communication, cooperation and lead time which are indicators of the relationship. Methodology collected by through convenience sampling from full- & Design: The data fledged manufacturing firms in Karachi. Structured questionnaire was adopted for research which was self-administered. Multiple linear regression has been used to conduct analyses ofthe was obtained data. proved via study that trust, significant for all variables. It was Findings: The findings were communication, cooperation and lead time improves the relationships between sup and buyer on procurement performance. Limitations: As there is always a room for improvement and it can be done by overcoming the the shorter span oftime. For this kind of following key limitations. For this study, limitation vast research good time period for collection of data is required. Also the COVlD-19 situation was impact the study. Recommendations: Growing scope ofsupply chain for companies to determine more elements involved in relationship with the buyer and sup in procurement performance. Also the other variable may defined which are impacting the relationship of buyer and sup.