PERSONAL SELLING STRATEGIES AND PERFORMANCE OF PHARMACEUTICAL COMPANIES IN KARACHI’

Abstract

Purpose The main puipose of my research is to find the impact of personal selling strategies and performance of pharmaceuticals companies in Karachi. Methodology & Design This research has been done on the primary which was collected through survey forms. The data was collected from pharmaceutical employees, sales representatives, sales team, doctors and patients also. The sample size collected for this research is 531 Findings The data ofthis research was analyzed with the help ofstatistical package for social sciences 24 (SPSS) software. The analyzed data is also represented in the form of tables. The findings from this study are that pharmaceutical companies are actively using personal selling strategies to gain the market share and also to increase the sales volume of their products. These strategies help to understands the mentality ofthe buyer and also help us to improve or products according to their needs. Limitations The limitations of this research are that is only belonging to the pharmaceutical companies running in Karachi. The outcome or results is only suitable for these pharmaceutical companies not suitable for textile or banking sector. Recommendations The pharmaceutical companies which also adopt contemporary approaches to increase sales. Pharmaceutical companies should also work on research and development.