Abstract:
Purpose
The main puipose of my research is to find the impact of personal selling strategies and
performance of pharmaceuticals companies in Karachi.
Methodology & Design
This research has been done on the primary which was collected through survey forms. The
data was collected from pharmaceutical employees, sales representatives, sales team, doctors
and patients also. The sample size collected for this research is 531
Findings
The data ofthis research was analyzed with the help ofstatistical package for social sciences
24 (SPSS) software. The analyzed data is also represented in the form of tables. The findings
from this study are that pharmaceutical companies are actively using personal selling
strategies to gain the market share and also to increase the sales volume of their products.
These strategies help to understands the mentality ofthe buyer and also help us to improve or
products according to their needs.
Limitations
The limitations of this research are that is only belonging to the pharmaceutical companies
running in Karachi. The outcome or results is only suitable for these pharmaceutical
companies not suitable for textile or banking sector.
Recommendations
The pharmaceutical companies which also adopt contemporary approaches to increase sales.
Pharmaceutical companies should also work on research and development.
