Abstract:
Purpose: The study aimed at checking the impact ofsupply chain strategies (Lean & Agile)
on supply chain performance and firm performance with moderating role of supply chain
information systems (IS for efficiency & IS for flexibility).
Methodology & Design: The study was quantitative in nature based on deductive approach
to test the hypothesis. The survey questionnaire method was used to collect data from supply
chain heads ofthe FMCGs working in Pakistan.
Findings: The study concluded that supply chain strategies play important role in supply
chain performance and firm performance. Our two moderating variables IS for efficiency and
IS for flexibility did not show positive result as a moderating variable. However, their direct
impact on positive supply chain performance came out as significant. Lean supply chain
strategy did not show significant impact on supply chain performance. Agile supply chain
strategy showed positive impact on the supply chain performance. And finally, the improved
supply chain performance also showed positive impact on firm performance.
Limitations: There were few limitations. First, the data was only collected through
questionnaires. Other than that, the study was primarily based in Karachi, Pakistan due to
shortage oftime and because of Covid-19.
Recommendations: Our recommendation is to take this study on a broad level. Future
studies can be conducted on using larger sample size from all over the country. Future studies
may be conducted in Pharmaceutical industry to see ifthe similar findings are experienced.
