Abstract:
Purpose: The aim of this study is to understand the importance of drivers/factors of green
procurement practices adopted within organization and their impact on Firm’s performance.
Market pressure, Regulatory pressure, Leadership and Quality management are some ofthe key
divers /facets that motivate and compel Small Medium Enterprises to endorse and implement
these Green procurement actions and practices into the business operations to effectively
improve the performance of organization in terms of customer satisfaction, profitability and
market share.
Design/Methodology/Approach: Data was collected through the information shared by the
respondents in the survey carried out in Karachi, Pakistan. We have used explanatory research
method in our study to examine the relation of independent variables with dependent variable.
The survey was conducted online via email, Linkedln and WhatsApp and 288 responses
received from the individuals and respondents working in different SMEs in Karachi. The data
was used to investigate and interpret the understanding oftheoretical framework.
were
Findings: The findings from this research reveal that the implementation ofGP practices within
organizations, specifically Small and Medium sized enterprises leads a significantly positive
impact on organizational performance. The Green Procurement drivers such as, Market pressure,
Regulatoiy pressure and Quality management are found to have positive relation with the
performance oforganization in terms of customer satisfaction, profitability and market share.
Limitations: Due to time constraints and Covid-19, we couldn’t complete the sample size, as
means of data collection were restricted and could only record and collect responses using online
platforms i.e. Email and WhatsApp.
