IMPACT OF ELECTRONIC PROCUREMENT WITH THE MEDIATING EFFECT OF MARKETPLACE INVOLVEMENT ON FIRM PERFORMANCE: CASE OF FMCG SECTOR OF KARACHI

Abstract

Purpose: The reason to conduct this research is to analyze the factors and motivators that can affect firms to adopt c-procurement technologies in FMCG sector of Karachi and benefits of getting this technology. This can be done by evaluating the effect of variables like e marketplace participation and e-procurement adoption on firm performance. Design/Methodology/Approach: Research is based on deductive method. Analysis has been done through quantitative approach for measurements and data collection. 284 responses was collected, targeting FMCG industry Karachi (Pakistan). Findings: The research found that e-procurement adoption and e-marketplace participation have a strong and positive relation with firm performance. E-procurement adoption and e marketplace participation both have a significant and positive relation with each other. These positive relations help and motivate the firms to adopt e-procurement technology. Limitations: The research only focuses the FMCG industry of Karachi and due to lack of attention from previous researchers on this subject causes limitations.