Abstract:
Purpose: The reason to conduct this research is to analyze the factors and motivators that can
affect firms to adopt c-procurement technologies in FMCG sector of Karachi and benefits of
getting this technology. This can be done by evaluating the effect of variables like e marketplace participation and e-procurement adoption on firm performance.
Design/Methodology/Approach: Research is based on deductive method. Analysis has been
done through quantitative approach for measurements and data collection. 284 responses was
collected, targeting FMCG industry Karachi (Pakistan).
Findings: The research found that e-procurement adoption and e-marketplace participation
have a strong and positive relation with firm performance. E-procurement adoption and e marketplace participation both have a significant and positive relation with each other. These
positive relations help and motivate the firms to adopt e-procurement technology.
Limitations: The research only focuses the FMCG industry of Karachi and due to lack of
attention from previous researchers on this subject causes limitations.
