EFFECTS OF SUPPLY CHAIN QUALITY ORIENTED PRACTICES AND GREEN SUPPLY CHAIN MANAGEMENT ON ENVIRONMENTAL PERFORMANCE "CASE OF SME INDUSTRY IN KARACHI PAKISTAN

Abstract

Purpose-This research intends to examine the quality-oriented practices ofthe SC that affect GSCM initiatives and performance ofthe environment (EP) in the SMEs sector of Karachi, Pakistan. Particularly, supplier and customer quality-oriented practices contribute to the adoption of green procurement and green cooperation of customers thatjointly offer solutions to support environmental problems. These practices indulge as emerging forces that contribute to the facets of quality management and green management. Design/Methodology/Approach -The study decided to opt for an explanatory research approach for investigating the impact ofthe examined variable and to assess the scope ofthe theoretical structure and research hypothesis/questions, the quantitative method was utilized. The model is then empirically validated by using the data obtained from 296 SME respondents in Karachi Pakistan through Electronic-mail formal survey. Findings -This study results indicate the quality-orientation ofsupplier practices and customers practices that positively effect on the implementation ofgreen purchases and green customer cooperation and they both consequently improve environmental efficiency. The findings also reveal that quality integration ofsuppliers and customers directly impacts the performance ofan environment (EP), deprived ofpurchasing green and green cooperation ofthe customers. Therefore, the results provide understandings of the processes by which SCQ1 affects the performance of the environment, and explain the dynamic links among (SCQI) and (GSCM), adding to literature as well as practices of managing the quality and green management. Limitations -The research design was focused on survey-based and had used convenience sampling, with a specific emphasis on the Small and Medium-sized industry in Karachi, Pakistan. Since there is a lack of prior research conducted on GSCM, specifically in terms ofquality and concerns ofthe environment as it is a recent entrant to SMEs so it was quite challenging to communicate with the relevant respondents and to take acceptable responses in such a short time, thus limiting the sample size.