Abstract:
Purpose-This research intends to examine the quality-oriented practices ofthe SC that
affect GSCM initiatives and performance ofthe environment (EP) in the SMEs sector
of Karachi, Pakistan. Particularly, supplier and customer quality-oriented practices
contribute to the adoption of green procurement and green cooperation of customers
thatjointly offer solutions to support environmental problems. These practices indulge
as emerging forces that contribute to the facets of quality management and green
management.
Design/Methodology/Approach -The study decided to opt for an explanatory research
approach for investigating the impact ofthe examined variable and to assess the scope
ofthe theoretical structure and research hypothesis/questions, the quantitative method
was utilized. The model is then empirically validated by using the data obtained from
296 SME respondents in Karachi Pakistan through Electronic-mail formal survey.
Findings -This study results indicate the quality-orientation ofsupplier practices and
customers practices that positively effect on the implementation ofgreen purchases and
green customer cooperation and they both consequently improve environmental
efficiency. The findings also reveal that quality integration ofsuppliers and customers
directly impacts the performance ofan environment (EP), deprived ofpurchasing green
and green cooperation ofthe customers. Therefore, the results provide understandings
of the processes by which SCQ1 affects the performance of the environment, and
explain the dynamic links among (SCQI) and (GSCM), adding to literature as well as
practices of managing the quality and green management.
Limitations -The research design was focused on survey-based and had used
convenience sampling, with a specific emphasis on the Small and Medium-sized
industry in Karachi, Pakistan. Since there is a lack of prior research conducted on
GSCM, specifically in terms ofquality and concerns ofthe environment as it is a recent
entrant to SMEs so it was quite challenging to communicate with the relevant
respondents and to take acceptable responses in such a short time, thus limiting the
sample size.
