IMPACT OF GREEN SUPPLY CHAIN MANAGEMENT ON ORGANIZATIONAL PERFORMANCE; PAKISTANI CONTEXT

Abstract

Purpose: The assigned study is devoted to the understanding, evaluating and analyzing the factors which are responsible for developing green practices in organizational routines matters. Investigate the factors of green culture that are responsible for optimum performance of organizations with sustainability of environment. Methodology & Design: The data was collected through convenience sampling from green users and personnel involve in Supply Chain practices mainly based in Karachi region. Structured questionnaire was adopted for research which was self-administered. Multiple linear regression has been used to conduct analyses ofthe obtained data. Findings: Limitations: As there is always a room for improvement and it can be done by overcoming the following key limitations. For this study, snowball sampling best suited our requirements, but probabilistic sampling method could’ve been more accurate. Another limitation was the shorter span of time with impact of COVID-19. Several organizations were closed or not allowed to enter due to COVID-19. For this kind of important and vast research good time period along with audience cooperation for collection of data is essentially required. Recommendations: Growing scope of Green culture calls for entrepreneurs to explore more elements involved in relationship of Green Supply Chain Management and their impact on organizational performance and profits. Also cost savings in long-term is enjoyed and similarities can be determined. Also, a fair comparison of traditional Supply Chain and Green Supply Chain Management can be obtained.