Abstract:
Purpose
The ultimate purpose ofthis to analyze Factors Influencing the Consumers’ Attitude towards
Non-Deceptive Counterfeit Luxury Apparels: An Empirical Analysis ofConsumers’ Purchase
Willingness in Grey Market ofKarachi.
Methodology & Design
Deductive approach is used in this research because the purpose of this study is to test the
hypothesis based on existing theories. With respect to the information sort present research is
quantitative and with respect to objectives present research is explanatory and with respect to
the application this research is applied research. Questionnaire has been designed in such a
way to collect data regarding people’s preferences, opinions and choices related to counterfeit
luxury apparels in the market. In order analysis the Factors Influencing the Consumers’
Attitude towards Non-Deceptive Counterfeit Luxury Apparels: An Empirical Analysis of
Consumers’ Purchase Willingness in Grey Market ofKarachi Jamovie software has been used.
Findings
Finding of this study suggest that; Price Quality Inference has an impact on Behavioral
Intention mediated by Attitude towards Counterfeit Products. Risk Awareness has no impact
Behavioral Intention mediated by Attitude towards Counterfeit Products. Subjective Norm
has an impact on Behavioral Intention mediated by Attitude towards Counterfeit Products.
Perceived Risk has no impact on Behavioral Intention mediated by Attitude towards
Counterfeit Products. Integrity has an impact on Behavioral Intention mediated by Attitude
towards Counterfeit Products. Personal Gratification has an impact on Behavioral Intention
mediated by Attitude towards Counterfeit Products
on
Recommendations
This research work can be done with expanding geographical location. It can also be conduct
with respect of different cultures. In future, research should also be conducting with expanded
theory and frame work consist of different variables showing other phenomenon on researchproblem. Counterfeit products are developing discrimination in the society. Consumers
purchase products that are financially weak or having low ethical values. If companies after
market mitigate discrimination and gain share, profit analysis reduces their profit they can
more customers.
Limitations
There may be some possible limitations in this research such as In this research online survey
has been chosen which limits the access to data that could be collected other than online resources.
As it is time taking and costly method to collect data physically. Also, due to covid
19 it becomes very difficult to gather data offline.
