THE IMPACT OF SUPPLIER SELECTION AND SUPPLIER ENGAGEMENT ON THE SUCCESS OF BUYER-SUPPLIER RELATIONSHIP AND ITS EFFECT ON FIRM PERFORMANCE: A CASE OF SME’S IN KARACHI

Abstract

Purpose The main purpose ofthis research was to observe the outcome ofsupplier selection and buyer-supplier engagement on the performance advantages resulting from buyer and supplier relationships, an and the impact ofthose advantages on overall performance of buyer. Methodology The research analysis was done by using survey data. The data which we have extracted from the Karachi stock exchange site. There are total numbers of 546 registered companies out of which 214 are SME’s to observe the connection among two variables i.e., independent and dependent variables. Findings & Results The obtain outcomes elaborates the significant influence of engagement and selection ofsupplier on overall performance and similarity determine the success ofthe relationship without delay which significantly distresses overall performance of buyer. Limitations & Conclusion Buyers should be fully focused while opting the desired suppliers. Developing the structural model which will empower positive relationships of buyer-supplier. Additional evaluation is needed to inspect whether or not the outcomes is for explicit enterprise or purchase circumstances. Furthermore, to recognize additional scopes of the hypotheses of consideration.