ROLE OF LIMITED NUMBER OF SUPPLIERS, LONG TERM ORIENTATION AND COMMUNICATION ON STRATEGIC PURCHASING: AN INVESTIGATION ON LEADING FMCG (FAST MOVING CONSUMER GOOD) COMPANIES OF KARACHI

Abstract

Purpose The purpose of the study is to investigate the role of limited numbers of suppliers, long term orientation and communication towards strategic purchasing. This research will analyze how limited number of suppliers, long term orientation and communication has attitudes towards strategic purchasing. Methodology & Design The data was collected more than 400 respondents through online method. The questionnaire was designed to test hypothesis on the following assumptions. • The number of suppliers is not found significant towards strategic purchasing. • The long term orientation is found to be significant towards strategic purchasing. • The communication is found to be significant towards strategic purchasing. Findings The finding of the research shows that there is no positive attitude of limited number ofsuppliers towards strategic purchasing where as long term orientation and communication both have positive attitudes towards strategic purchasing. Limitations There was limited a small number of targets respondents the data was done by the employees and different management level of companies. Time is important while conducting research the more you give the time the more you get the knowledge of the study. The data has been taken from different FMCG companies of Karachi. Recommendations In order to create positive attitude than companies should have a clear vision about all these three variables and its impact of strategic decisions. Companies should take positive steps to create innovate ideas to make better decisions for purchasing. Different meeting should be held as well as different motivational conferences among the employees and suppliers which reduces the gap and gain trust among them. They should have to build strong relationship with employees to meet the organizational goals.