Abstract:
Purpose
The main purpose ofthis research is to analyze the impact ofsocial media on employee woik
performance. The aim ofthis study is to identify the impacts of independent variables on
dependent variable work performance in multiple sectors of Karachi. The independent
variables adopted for the research includes social media use at work,knowledge
sharing,communication, trust. Whereas the dependent variable is work performance.
Methodology & Design
This research is conducted on the basis of quantitative method. Non-probability convenience
technique was used in sampling technique for this research. For collecting data, hard and soft
copy of questionnaire was circulated among the employees in multiple sectors of Karachi.
Furthermore, Correlation and Regression test were conducted in order to analyze the data
obtained. i
Findings
On the basis ofthe results there is an impact of Knowledge sharing and trust on work
performance whereas the social media use at work and Communication does not show an
impact on work performance.
Limitations
:
This research was limited to Karachi city only, the cost was also limited and the time was
short these were the reasons that effects the results and Findings ofthis research project. I
Recommendations
Organizations are recommended to focus on enhancing or improving work performance and
for that they should provide social media access to employees, developing trust,
communication and knowledge sharing. These should be a major focus of any organization as
it leads to better work performance.
