Abstract:
Purpose
The purpose ofthis paper is to explore the specific role ofsupply chain capabilities (SCCs) in
the implementation of particular green strategies and the extent to which this relationship is
contingent upon firm size.
Methodology & Design
A survey-based approach was used to empirically test the study hypotheses. Data that were
collected from 300 workers working in logistics/supply chain managers across the mafactring
industries supplier base were analyzed using moderated regression analyses.
Findings
SCCs contribute to effective green strategy implementation and their magnitude varies
significantly with respect to green design, green purchasing and green manufacturing. Firm
size has positive moderating effects on supply chain flexibility in both green design and green
purchasing, and on supplier appraisal capability in both green purchasing and green
manufacturing. However, unexpectedly, firm size negatively moderates not only supply chain
management (SCM) skills/knowledge in both green design and green purchasing but also
support in green manufacturing
Limitations
This paper adopted a cross-sectional survey design and was only conducted in the
manufacturing industry located in Karachi, Sindh, Pakistan which may affect the inferences of
causality and generalize ability beyond this sector.
Recommendations
Managers should consider whether the green strategies that they want to follow “fit” with their
existing resources/capabilities and firm-level conditions, and accordingly develop and deploy
appropriate SSCs for successful implementation.
