Abstract:
Purpose
The aim of this study is to examine the impact of service quality on customer satisfaction that ultimately leads towards the customer retention
Methodology & Design
The research population of this study include the Islamic banking sector. The study was conducted on the specifically the Islamic banking sector of Pakistan . The study was d 342 responses. The present study applied quantitative approach.
The present study explanatory research purpose. The present study considered the correlational design. In this study the purposive sampling technique.
