AN EMPIRICAL EXAMINATION OF FACTORS INFLUENCING THE CONSUMERS’ INTENTION TO USE ELECTRONIC PAYMENT IN PAKISTAN

Abstract

The investigation is conducted to find out major reasons that impacts the consumer intention to use technology for payments. By the start of this century i.e. year 2000, the modem technology has been exponentially expanding and thus introducing for new forms of information & communication for individuals in terms of Digital Payment, that may call as electronic payment or e-payments. An important question to answer is why cash is still the main mode of payments, despite multiple e-payment solutions are available. However, these solutions are in the early base stages and not common among the masses of Pakistan. In this study, PU, PEOU, PC and SI were studied to recognize the associations with the consumers’ ITU e-payment services in Pakistan. To accomplish this, a TAM study model was proposed which comprises of two outside factors (PC and SI), two confidence (PU and PEOU), and one DV (ITU). Adapted questionnaire is used in data collection for this research and responses are collected from metropolitan Karachi Pakistan. From the results, it finds out that out of four suggested factors three have significant impact on consumers’ ITU e-payment solutions in Pakistan with PU considered to be strongest factor among all.