EMPIRICAL STUDY ON THE ANTECEDENTS OF TRUST IN MOBILE COMMERCE

Abstract

PURPOSE: The of mobile commerce and to examine the importance of different factors to obtain trust in Pakistani market ofmobile commerce. METHODOLOGY: In this study survey method was adopted to collect the data. Web based used to collect the data from the people easily available on the social sites. questionnaire was Sample size ofthis study was 384 and sampling technique chosen was convenience sampling. To analyze the results frequencies, regression and correlation was studied. : The studies discovered that specifically perceived privacy, security, ease of use and the best influences of Trust in mobile commerce. A new enterprise FINDINGS quality of information are does no longer have recognition, because of the simple fact that recognition is considered business based at the records provided by every because the perception created of a person or other man or woman. So, in an effort to answer the question of which antecedents must a brand that it will attain customers, the construct Reputation new enterprise should pay attention so removed ofthe model and the consequences confirmed that still perceived security, privacy, ease of use and quality of information are

applicable but from a enterprise point of view in which of use and quality of information are “Reputation” doesn’t apply, Willingness to Customize turn out to be an vital enough antecedent. PRACTICAL IMPLICATION: The outcome of this research is to point out factors to obtain trust in Pakistani market of mobile commerce