Abstract:
PURPOSE: The
of mobile commerce and to examine the importance of different factors to obtain trust in
Pakistani market ofmobile commerce.
METHODOLOGY: In this study survey method was adopted to collect the data. Web based
used to collect the data from the people easily available on the social sites. questionnaire was
Sample size ofthis study was 384 and sampling technique chosen was convenience sampling. To
analyze the results frequencies, regression and correlation was studied.
: The studies discovered that specifically perceived privacy, security, ease of use and
the best influences of Trust in mobile commerce. A new enterprise
FINDINGS
quality of information are
does no longer have recognition, because of the simple fact that recognition is considered
business based at the records provided by every because the perception created of a person or
other man or woman. So, in an effort to answer the question of which antecedents must a brand
that it will attain customers, the construct Reputation new enterprise should pay attention so
removed ofthe model and the consequences confirmed that still perceived security, privacy, ease of use and quality of information are
applicable but from a enterprise point of view in which of use and quality of information are
“Reputation” doesn’t apply, Willingness to Customize turn out to be an vital enough antecedent.
PRACTICAL IMPLICATION: The outcome of this research is to point out factors to obtain
trust in Pakistani market of mobile commerce
