Abstract:
Purpose
The research purpose to study the impact of Cellular technology on logistics performance of
custom clearing and freight forwarding firms in Karachi.
Methodology & Design
The research is been conducted by using primary data. That is been collected through
questionnaires from different clearing and forwarding firm in Karachi. The sample size
is 385.
Findings
The data was analyzed by means of descriptive statistics and regression. Tables and
charts were used to present the data. The study established that by adopting cellular
technology then the overall performance of logistics in improved. The cellular
technology in turn resulted in increased productivity, increased profitability, better
efficiency in service delivery, customer satisfaction, as well as higher/ better cost
efficiency. It was therefore notable that logistics performance in a firm is largely
influenced by the cellular technology practices adopted by the firm.
Limitations
Findings of the study were only valid for cargo clearing and forwarding firms in
Karachi. The research is only valid for the custom clearing and freight forwarding firms
their findings cannot be valid for the other sectors like banking and others.
Recommendations
There are many firms that are not having properly adapted the technology and lack on
research. Firms has to focus on their core activities. Companies need to use their
potential and their equity on its core activities. Which give them more advantage over
their competitors. Like the adaptation of cellular technology in their firm.
