IMPACT OF SOCIAL MEDIA ON EMPLOYEE WORK PERFORMANCE

Abstract

Purpose: The objective was to determine the impact ofshared vision, network ties, and trust on knowledge transfer. To determine the impact ofshared vision, network ties, and trust on work performance. Also, regulate the impact ofknowledge transfer on the work performance. Methodology: The population ofthis research study is employees ofthe service industry of Pakistan. The study has aimed to collect 384 responses from the population. The study was suitable to adopt nonprobability sampling technique. The study used PLS-SEM analysis. Findings: The connection between knowledge transfer and work performance has showed a negative and significant impact. Secondly, the impact of network ties on knowledge transfer and work performance has been positive insignificant and significant respectively. Fourthly, the influence ofshared vision on the knowledge transfer and work performance is positive and significant. However, trust has a noteworthy and positive relationship with knowledge transfer and work performance. Limitations: This study was conducted in context ofthe human resource in the banking sector organizations only. Implications: The first relationship connection between knowledge transfer and work performance is proved to be negative and significant. Hence, the managers are recommended to make this learning process a mandatory task in order to hire employees and provide only relevant information that could help employees in achieving their task.